The Cryptoconomy – WordPress, Carts and Currencies

We have entered the Cryptoconomy. If you are an ecommerce entrepreneur please read on.

I started an  cryptocommerce site based on WordPress, the backbone of the entrepreneurs of Markethive. My site will take 6 cryptocurrencies. There may be more in the future.

What do I need for a cryptocommerce business?

I need WordPress, the shopping cart, the currencies and the payment gateway.

WordPress is easy however the shopping cart is unique. My discovery process led to only one cart that will do the job, Woocommerce, a highly rated and very extensible free shopping cart. Woocommerce works great for all standard sales of products and services but how does it work with crypto?

A further search in the WP plugins yielded GoUrl WooCommerce – Bitcoin Altcoin Payment Gateway Addon. The search keyword was “cryptocurrency”.

Official GoUrl.io Bitcoin Payment Gateway Plugin for WordPress. Provides Pay-Per-Product, Pay-Per-Download, Pay-Per-Membership, Pay-Per-View and bitcoin/altcoin payment gateways for – WooCommerce, WP eCommerce, Jigoshop, MarketPress, AppThemes, Paid Memberships Pro, bbPress, Give Donations, etc.

This payment gateway accepts Bitcoin, Litecoin, Paycoin, Dogecoin, Dash, Speedcoin, Reddcoin, Potcoin, Feathercoin, Vertcoin, Vericoin, Peercoin, MonetaryUnit payments online. No Chargebacks, Global, Secure. All in automatic mode.

So far so good, I've gotten the site up, the cart installed, the payment gateway, all major functions in place. However,there is one unwritten site requirement , the theme. Yes, I went to my old favorite themes and low an behold they showed an incompatibility in the admin panel.

The plugins didn't quite meet the functional requirements. Woocommerce requires compatible themes. A quick search in WP Themes and you discover several. Most of these themes require upgrading to the “Pro” version. They cost.  The price of an upgrade runs from $18.00 upward some are near $100.00. But, this is the cost of complete functionality.

I tried several but decided to work with one that I normally used (non-compatible), it seems to be working.

Now it looks good and it functions but we can't get paid, yet.

The payment gateway requires the entering of your wallet information for each cryptocurrency.

I chose the following 6 currencies: Bitcoin, Litecoin, Dogecoin, Dash, Reddcoin, Peercoin. for my cryptocommerce business. There is a couple of reasons for this selection, these currencies are acceptable to the payment gateway and they are listed on the cryptocurrency exchanges.

These wallets are for the most part are the same. They look the same (derived from the bitcoin core) and they act the same. They are available to download in almost every flavor of operating system from their home websites.

bitcoin: https://bitcoin.org/en/choose-your-wallet
litecoin: https://litecoin.org/
dogecoin: http://dogecoin.com/
dash: https://www.dashpay.io/downloads/
reddcoin: https://www.reddcoin.com/
peercoin: https://www.peercoin.net/

For my website, I chose to install part of my wallets on a Windows computer, the rest on the Ubuntu/linux OS.
The download and installation are of no real consideration, however, installation instructions are pretty scarce or not there at all. I went through each of them until I found one with instructions and followed those with each of the other wallets. The wallets can be set to activate on startup with Window but has to be called toactivated through the termeinal on linux.

There are three steps to installing and creating a wallet.

  • Download and install.
  • Synchronize with the network. Until your wallet is synchronized  with the currency's private network it doesn't work. This happens by default and it takes time.  My Dash wallet took about 20 hours to complete the synch'ing up, the bitcoin wallet took over 8 days and is still in process, so be patient and anticipate this. If you interrupt this, you will have to start over, however, the restart is not so severe as the wallet stores each block as it is synched and does essentially a review of what is stored on your harddrive.
  • Encrypting your wallet. After getting in-synch you are ready to encrypt your wallet. Care should be taken! The information you create for the encryption process is valuable.  It is your key to your wallet. If you lose this information you lose everything.

I use an online strong password generator to create a 16 character password then use an encrypted email service to send this information to an encrypted data vault in Iceland for safe keeping.

Strong password generator, http://passwordsgenerator.net/

Creating a cryptocommerce business website is just the same as a normal ecommerce site only different.  You take normal then add crypto.

Once I have all the wallets I can load the catalog.

As I work through this, I will blog about it.

Things to look forward to are; the loading of the products in the cart, normal currency and cryptocurrency, testing the clearing house, and exchanging the crypto for USD.

Follow along in the Markethive New Monies Group. https://markethive.com/group/newmonies

David

I Would Have Written a Shorter Blog Post, but I Didn’t Have the Time

Does this sound familiar to you? Originally the phrase has been attributed to Blaise Pascal in the form, "I would have written a shorter letter, but I did not have the time".

Do you think that the world would have known about Malala if she had not blogged about her ideas and communicated them online? It is a fact that if you want to be successful online, you will have to learn to write.

Writing is not only about blogging. Most digital products have text. Even videos have some sort of script. Presentations, slideshares, webinars, emails, autoresponders, press releases and most forms of squeeze or sales pages, are essentially text. Each of these forms of communication has a different, somewhat specialized form of writing, but learning to blog on a consistent basis can help all of the other forms.

You will often see that some of the best writers in a particular niche are also quite prolific. That is not just coincidence.  It takes time, effort, and consistent practice to become a good writer, and extraordinary effort to become a great one.

You don't have to have a fancy vocabulary, or perfect spelling, (always use a spell checker), but you do have to learn to communicate your ideas in a clear, if not persuasive manner. It is necessary to empathize with your reader, prospect, or customer to hold their attention, and help them to learn something they did not know before.

Blogging in particular, requires good communication skill, but it is more than that. You have to have something to say that is interesting to the reader, and if possible, informative, educational, and even entertaining. This is a tall order, without a doubt, but the good news is that blogging is an acquired skill.

Especially in terms of efficiency, an online entrepreneur has many hats on this head, so no one can afford to spend excessive amounts of time dedicated to blogging. I have to say that a new social network called MarketHive has taught me a great deal about blogging and blog promotion.

For most entrepreneurs, it is not easy to generate traffic to a blog, especially a new one without resorting to paid traffic methods. At MarketHive there is a rapidly growing base of friendly entrepreneurs that view content, comment, and quickly engage with your blog posts.

I find the number of views is quite remarkable considering the size of the network. Sometimes is not only size of the network that matters it is the level of engagement. One final note: It really is true that practice makes perfect. With the right attitude, practice and using the right tools, anyone can learn to publish a blog post in about 30 minutes like this one.

For additional information on this topic visit Neil Patel's Quick Sprout Blog and the following links:

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David

Are Sales Funnels Really that Critical to Online Success?

update

What is this thing called a sales funnel, and why is everyone going crazy over it? There is always talk on the Internet about sales funnels, but who really understands what a sales funnel is and how to correctly implement one?

Well, perhaps there is a considerable amount of confusion about sales funnels because it is one of the distinguishing factors that separates the successful marketer / business person from the unsuccessful one. Have you ever bought something online or over the telephone from a TV advertisement? 

The kind of funnel that most of these TV ad-men design more closely resembles a black hole. The realize that they probably have one shot and one shot only to sell to a customer calling on an 800 number. After you have made one purchase, you will usually be given a chance to double the order, for only the (inflated) cost of shipping and handling. Then one product after another will be offered in an attempt to squeeze every last dollar out of the call. This is distasteful to the consumer, but this kind of sales funnel is common in that industry. You really do feel like sucker if you let yourself get caught in their "black hole", and buy product after product.

Just ask any typical business person, what do you do with the people who do not buy your products or services?  Most would say, well, nothing.  Well, you probably have what is called a leaky sales funnel.  This is not so easy to set up for a brick and mortar type of business, but every online business should pay attention to their sales funnel. There almost always is a significant impact on your bottom line.

Everyone knows that taking care of customers is a priority.  If any business is to survive, it is a well-established fact that you have to take good care of your customers.

Say what you will about the Internet Marketing Industry, one thing that good Internet Marketing Professionals have going for them is that they understand very well that it is not only the quality of the product you promote, but the specific design of your sales funnel that can often make the difference between a mediocre success and big success. To rephrase, a well-designed sales funnel could be the difference between losing money, merely breaking even, and making a significant profit.

Let's try to clear up some basic confusion about sales funnels using the above graphic. Most businesses think that everyone in America, or everyone in their hometown of business is a prospect. In reality, until someone walks into your store, they are only a potential prospect. In the case of online business, until someone signs up for your email newletter, free product download, webinar, or other offer, there are no prospects, only potential prospects.

Everyone outside of your sales funnel is the audience you are trying to reach.  This nearly limitless pool contains all of the potential prospects for your business. They have not walked into your store. They have not signed up to be contacted by you in any way. You don't know who they are, although you might have some idea where they hang out.  They are only potential prospects because you have no way of contacting them, until they take the first step into your sales funnel.

Once they walk into your store, or provide their email address, then they actually qualify as a prospect.  Now you can contact them and work with them to help them become a customer. Everyone wants to do more than just survive. If you want to thrive, you need to find a way to quickly determine who is ready, willing, and able to buy right now.  That should be the first step.  

I have to give Steve Rosenbaum credit for identifying this as such an important step.  He also talks extensively about leak-proof sales funnels.  This is a guy who really knows the sales process, both online and offline. As you can see from the graphic above you can see there is a step-by-step process until a prospect becomes a customer.

Also, there should be a clear method to allow customers to become what I would call loyal customers, by making repeat purchases. As shown by the arrow on the right side of the funnel, they should easily be able to become repeat customers. It may be because the product is renewable, or relies on a subscription model, or they simply like your product or service enough to purchase additional products or services from you.

There is obviously a great deal more to discuss about funnels, but I think the fundamentals discussed here are important enough to warrant this kind of post.

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David

Do You Have A Website? Make Sure Users Can Find It

Search engine optimization (also known as SEO) is a critical part of running any website that is looking to generate more traffic. It is also considered an art that is difficult to master because there are so many different search engines using different search algorithms that you have to account for. However, there are tips and tricks that can help make search engine optimization easier to understand and use. This article aims to share some of these.

Do not go with a shady search engine optimization company. If you were to do so and the internet search engines found out, it would be very bad for your page. Many internet search engines have internal filters that denote any illegal activity. This means one should play by the rules and make sure they employ a company that does the same thing.

The links you are posting now should obviously be keyword-specific with the intention of catering to your market, but you also need to refresh these links at least once a month. Make sure you're linking new keywords in order to cater to others within your market that are also searching related terms.

Before you start your search engine optimization project, be sure to spend some time doing keyword research. There are free versions of a keyword checker on the internet that you can use if you are on a tight budget. If you are not, you can purchase some really great options on the internet as well.

If you have good content and you've written about several different topics, you might as well even create a separate domain for each of those topics. The biggest problem with search engines is that they only list one link per domain or maybe two if you're lucky. Having more domains means you get more exposure on search engine results.

Once you understand the technique for searching the web with specific words, you may want to find specific peer-reviewed journals or purely academic results. There are multiple search engines that allow this scholarly feature. With this feature you will not have to waste your time looking through everything that is not scholarly.

To increase the search engine rankings of products on a commerce website, take advantage of the newly released Schema protocol. This protocol, which was developed by major search engines Google, Bing, and Yahoo, helps search engines to better understand the products you are selling. All three search engines have stated that they will give greater weight to sites that make use of this protocol.

Interact with other websites and other people to get the best inbound links to your site. Inbound links are like references or testimonials. The fact that other, reputable sites in your niche are willing to provide you with a link speaks well for you, gives your site credibility, and encourages targeted users to trust you.

While effective use of search engine optimization can be difficult and at times seem elusive, it does not mean it is completely out of your reach. Hopefully, this article has proven that it is something that you can master and use effectively. When search engine optimization is properly employed, your website will start to see unbelievable amounts of traffic!

David

Niche Marketing – Why It Is So Important

If your website is not producing as much revenue as you would like, chances are you are guilty of not targeting your audience correctly.

Today's business environment is so competitive that a small business best bet is to focus on developing niche products where there is less competition from large firms.

Take the online book market. Amazon.com dominates the field, so smaller start-ups are wise to focus on books in specific niches. There are sites for best sellers, out of print books, used books, Oprah's Books, teen books and so on and on. Imagine a small company trying to compete with Amazon's huge inventory and variety. Then imagine that same company aiming for more depth in a much smaller field.

Another reason for niche websites is because you want to get listed in the top 100 sites on any particular search engine. By making a website based around a highly focused niche you reduce considerably the number of competitors that you have. This makes it easier to rank well in the search engines (the first 3 pages, or top 100 sites). Without a high Website ranking it is not possible to attract free search engine traffic and hence free visitors.

If you are an affiliate that thinks big and joins dozens of programs, you are in for a bit of a shock. Your site is indistinguishable from a myriad of others, no one knows it exists, and you are very lonely. Am I right?

You need to promote what you join, and it is impossible to promote that many programs effectively. You won't succeed at any of them, you will lose interest, and your business will disappear.

Instead, you need to focus on one thing that you love and create a lot of good content.

Everyone who has a website is constantly trying to improve their search engine rankings by optimizing their websites and getting inbound links etc. However one of the easiest ways is to create content that no one else has – unique content. Unique content written for an extremely focused niche market is a sure ticket to promotional success.

If your website contains your main keywords as well as a variety of related ones, used in a natural way throughout your pages, you will out perform your competition with fewer, less targeted pages. Using all these keywords throughout your pages also makes your content more interesting, rational, and satisfying. Imagine that…the question is not whether you simply occupy a niche, but how much obscure secret stuff you know about it, how much of an expert you are about it, how passionate you are about it, and if your site is interactive and fresh.

Yet another example of "build it and they will come."

David