Solution for Generational Poverty: Inbound Marketing (Social Entrepreneurship)
The Welfare State continues to grow in volume not only due to the legacy of Lyndon Johnson’s Great Society (War On Poverty) but, ironically thanks to the Internet and advances in software technology. Yes, sounds contradictory but, there are unintended consequences for great technological advances that benefited and continue to improve the lives of millions of Americans. If, you look at the poorest sectors of American society the War On Poverty ironically, contributed to the breakup of many families but, especially among those within the African American community. Imagine, the basic economic unit of all communities (families) suffered the greatest harm due to government intervention that was designed to theoretically fix the very problem that impaired millions of families from upward economic mobility.
Now, the removal of father from the family home was designed to break-up the family and keep “certain people” under the control of state welfare agencies, police and department of corrections. Indeed, money or more accurately, welfare benefits were used to incentivize women to dispose of the father of their children and replace him with the new husband called the State. Not exactly, what one would call Traditional Family Values but, more accurately, ethnic genocide. Historically, the practice is quite common as indicated by countless examples of familial destruction executed against people of color (Aborigines of Australia, Maori’s of New Zealand, Indigenous people of North America (Canada & America), Inuit’s and African Americans). What better approach to defeat a perceived threat than by attacking the thing most important to him and that’s his family. Government knows this and will act.
Just read the Moynihan Report and it reveals generational systemic oppression inflicted upon people of primarily African descent and collateral social problems (familial, financial, legal, emotional, educational and psychological) that still disproportionately affect the current and future generation (i.e.,72% illegitimacy rate) unless, significant intervention is implemented. Clearly, government intervention has proven to be ineffective because government in truth, profits from problems and not solutions.
So, the Rich get Richer, Poor Get Prison and the cycle continues to explode exponentially thanks to a digitized economy that has enabled corporations to transfer jobs overseas, generate profits that exceed the GDP of many small countries, while influencing or more accurately, controlling government officials who are responsible for regulatory laws that govern the same industries they receive political donations from, while supposedly protecting the public. Needless to say, corporations control the politicians, while the poor are controlled or more accurately, dependent on the government who are not motivated to reduce the generational Poverty Mindset that permeates todays families of the generational poor. Yes, this is true; otherwise, government workers would be out of a job because there would be no problem.
So, what’s the SOLUTION to the problem of the Generational Poor? How do you change or begin the process of reducing/eliminating a poverty mentality of an entire generation and prevent its spread? Since, the Internet and related innovations in software technology have yielded benefits for corporations and other who have increased their knowledge in information technology then, I recommend the poor do the same with a personal development slant. Let’s focus on marketing especially, Inbound Marketing. You got it right, my solution to poverty lies in the concept of marketing.
Now, Inbound Marketing provides multiple components (entrepreneurship, marketing and self -development) that will enhance the ability of the generational poor to improve their quality of life. Now, let’s remember that “Inbound Marketing refers to activities (blogs, podcasts, eBooks, SEO, physical products, newsletters, whitepapers, social medial marketing and other forms of content marketing) that bring visitors in, rather than marketers having to go out to get prospects' attention”. “Inbound marketing earns the attention of customers”. I agree, doesn’t sound convincing with reference to solving a significant social problem like poverty; however, becoming an Inbound Marketing Specialist requires the individual to begin the process of self-development by working on themselves. Yes, changing the way they think about themselves.
The late business philosopher Jim Rohn, famously said, “you get paid for the value you bring to the marketplace and not the time you spend in it”. In other words, “make yourself more valuable to the marketplace” and you do that by working harder on yourself than you do working on the job”. “This is why personal development plays a vital role in your success as indicated by the fact, it is a lifelong process. It's a way for people to assess their skills and qualities, consider their aims in life and set goals in order to realize and maximize their potential”. In life you are on a timeline to accomplish certain goals and tasks; otherwise, you are guilty of a wasted life. Clearly, nothing to be proud of nor brag about. So, do you see the potential benefit of incorporating inbound marketing as a solution to reducing poverty. Yes, I am marginally advocating CSR or better known as Corporate Social Responsibility, where business enters into a partnership to assist in the reduction or hopefully, resolution of a social problem while, generating a profit. In essence, it’s about reframing a social problem (Generational Poverty) into a business opportunity to create a WIN-WIN for all participants involved. Many people are no longer referring to Corporate Social Responsibility and more receptive to the term Social Entrepreneurship. So, what is Social Entrepreneurship? Well, I will address the term in my next blog. For now, Cheers!
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And A Special Note To The Members Of Our WorldWide Organization
By signing up for a Free MarketHive Account, we have designed our blogs for you to use in your own marketing, simply by changing our links into your own. Just sign up for yourFREE MarketHive Account ===>HERE.. And join the group we created for us to strive and build together ===> HERE.
I am at present in the middle of break in my Internet Marketing, the first in some 15 years and plan to return later in the year. I have been keeping a watching brief on the development of MarketHive which has been under way for more than two years.
I am impressed with the progress and the attention to detail in the design which makes it easy to use and understand. Tom Prendergast and his small team are creating a system which will become the envy of the world. Many are asking when the system will be launched, well it is available now but there are still parts of the system which need refining due to the ever changing nature of marketing on the Internet.
One area I am happy with is the intuitive way the system has been designed and seamlessly integrates together to the benefit of users. This became apparent to me when I attended a couple of workshops last week about adding a third party plug-in to WordPress in order to post to social media sites. A number of users had difficulty understanding, the instructions for setting up the plug in due to the poor non user friendly design. Needless to say the essential workshop provided by Tom worked through most of the problem area.
One thing I have learnt is that if you stop using the Internet, when you return, its not the same, companies make so called improvement, one of my hosting companies changed it C-panel set up and I keep getting stymied when trying to update information, and they this progress.
The moment you join Markethive you have instant setup of your own “Viral Blog” ready for you to begin posting content and marketing your business, product, service, or even personal content. You’ll be up and running the moment you set up your account!
1. Multiple BLOG accounts (platforms)
You will have the ability to create many blog accounts (via groups), mix up different contributors and published multiple blog contents for multiple WordPress accounts. That has been specifically created to include powerfully effective sales psychology built into them. This will ensure you convert visitors to your site into PAYING customers at the highest levels.
This multiple blog capability can also create additional unique content to spread further into the Internet. With Groups your reach expands exponentially.
Individual friends and groups can be combined to create unique content that can easily be published to your WordPress, Joomla, blogger.com, etc. blogs with Markethive Widgets and Plug Ins.
With a group of 100 members, aside from the massive shared content, with a Group membership of 100 where we will assume each member has about 5000 social net friends and contacts in their respective Social accounts like Facebook, Twitter, LinkedIn and Google+.
These are huge numbers as we estimate just the Social reach of 500,000 add to that each members back links via their social networks but assuming each member has 2-3 WordPress blogs the legitimate white hat back links occurring also reach astronomical numbers.
Now add to that a small coop to publish a real paid for Press release and you start to understand the startling advantage Markethive has just regarding Markethive’s blog platform and link manifestation.
2. Built in “Viral Broadcasting”
Other members of Markethive have the option to “follow” your blog(s) and options as to how. They can choose to be alerted in the social network alerts in their Markethive Dashboard
They can choose to have your post published to their Markethive News Feed.
They can choose to have your new posts broadcasted to their Facebook news feed(s) both their personal feed or their many Facebook pages.
They can choose to have your posts broadcasted to their Twitter feed.
They can choose to have your post published to their share an update on their LinkedIn account
They can choose to have your post broadcasted to their Markethive Blog (Groups or Personal)
This guarantees you get the most exposure from every post you make, and compels readers to quickly share your content with ease and excitement. This means even MORE traffic to your blog, and MORE potential for sales or exposure.
3. Advanced “Viral Commenting” System
Your blog comments will show up in real time and inspire even more “digital” conversations on your site. Remember, rave reviews, lively comments, and more helpful content are what people crave on your blog. There is NOTHING more powerful than the “social proof” coming from other people commenting on your blog, and we’ll help you to easily get LOTS of it every time you post.
Combined with the commenting system is the broadcasting ability as well. When commenting, you can also choose the option for your comment to push to your Markethive Newsfeed, Facebook, Twitter and LinkediN, includes the link back to your profile page and the blog.
Keyword management for better search engine results.
Research and analysis tracking allows for continuous improvement.
When it comes to search engine optimization (SEO) campaigns, choosing the right keywords is the most important step. Selecting the wrong keywords will lead to bad results so it pays to learn how to perform a strategic keyword analysis so you pick the right ones. Generally speaking your goal is to identify keywords with:
A) The highest search volume possible.
B) The lowest competition.
C) Those that accurately relate to your business.
High search volumes and high competition often go together (but not always… look for sweet spots!) Typically you're looking for low competition keywords that still have good search volumes. So long as the keyword relates to the content on your website your "bounce rate" will be low and the traffic will stick.
The Keyword Analysis tool is designed to help you keep track of your research results as you perform your strategic analysis. There are a variety of external tools and systems that are helpful in evaluating keywords, however the statistics tracked by this system are found using Alexa and the Google Keyword Planner.
This will multiply how many people actually FIND your blog! (Marketers pay from hundreds, to thousands of dollars every month for this service—you get it for FREE!)
Peace of Mind For You!
You’ll never have to worry about installing anything, setting anything up, or “customizing” anything, unless you want to add your own header and company logo to your blog. We’ll handle all of the rest for you! Our skilled programmers work around the clock to ensure your blog is always viewable and available for your customers.
5. WordPress Plugins by Markethive
When we set out to build Markethive, we recognized WordPress to be the world leader in Blogging platforms. We will never dispute that nor attempt to overcome or replace WordPress.
Our goal is to make WordPress better with our blogging platform and CMS enhancements. Case in point is our WordPress (Markethive) plugin(s). We have several but this plugin is designed to import and manage your content you produce on Markethive into your one or multiple WordPress blog(s). Without Markethive, to manage a (blog cloud) portfolio of many WordPress on multiple domains with unique content on each of them for different agendas and markets, especially with a moderate to large team of content producers becomes a literal nightmare.
Why WordPress Is The Best Website Platform
There are many different ways of creating a website, you can purchase industry standard software like Dreamweaver and take courses to understand how to use it, or you can use content management software such as WordPress that allows you to quickly and easily get a website live within minutes. This is one of the many reasons why WordPress is the best website platform for beginners and professionals alike.
With WordPress, you are getting a system that takes minutes to install on your server, and then access to thousands of free and paid themes. Your website will look professional from the moment you start. Furthermore, there’s a wide range of plugins and widgets that can easily be applied to the site to make it more user friendly and interactive.
And the only skills you need are the ability to write, click the mouse button and add this stuff in. It really is easy to add content, it’s just like posting on a forum really, and has a very low learning curve. But, because of its flexibility, you can be as basic or advanced as you feel, and as you grow to learn more about it, so to will your site grow and utilize new concepts and designs being created for WordPress.
Here’s some other great aspects about the WordPress system:
WordPress is Open Source:
This means it is free, other people can easily create themes, plugins and so on for you to use with it, and it is completely flexible.
WordPress is Quick to Setup:
This means you can focus on having several websites and easily be able to maintain them all without having to create them all from scratch. This is particularly useful if you are getting into internet marketing for example. You can have many websites set up for different products you are selling.
WordPress Gives Multi User Functionality:
Are you a small business or organization that requires more than one person to add content to the site? Again, WordPress can help. It enables the site owner to set up users for them to post to the site. What’s more, certain privileges can be applied to these users so they only have access to posting content, and therefore not be able to mess around with the functional side of the site.
Website and Blog All-in-One:
Although WordPress is set up more as a blogging platform, it is still very easy to configure it to be a standalone site, with a blog attached. There are many plugins which make this even easier to do, and so any small business or organization can have a website and blog created in a couple of hours that looks great, and is ready to go.
Backing Up and Security:
WordPress is very easy to back up, and there are many secure plugins to choose from to make it more secure than it already is.
These are just a few of the most important reasons why WordPress is the best website platform, but there are many more. It’s major advantages are the low learning curve, and speed of having a site up and running. If you are a person who needs a website, but has little time and money to set one up, then WordPress is your friend. It’s a fantastic system used by millions of people across the globe.
6. MH Blog Swipe
Markethive blog system allows you to make your content available to the entire public population within Markethive, or Just to your friends or just to members in all the Groups you belong or a selection of them or just one (your choice) or private so no one can Swipe your blog.
Why? There are many sound reasons for this.
Curating: Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. Markethive offers features to it’s groups you create. Groups are platforms for blogging.Simple set up a Curating Group for yourself and Swipe the blogs in Markethive as a collection of content you may want to use in your publications.
Proofing: You may have a group of members that want to edit and rewrite your content. Trust me,this is an active phenomena in Markethive. Produce a blog and you will get many critiques so I just offer to them to swipe it, edit and change it as they see fit then let me know. If I like it, I swipe it back. Another option is to actually have a proof reader on staff and do the same procedure.
Cocktails: With Markethive’s ability (feature) to create unlimited Groups each with a different cocktail of content curated, aggregated or from multiple Group memberships, the options to produce unique content for unlimited WordPress blogs controlled from within Markethive is unlimited.
Then there is the learning curve. I have personally mentored newbie bloggers who just couldn’t or wouldn’t take the first step. In many a live webinar, I would quickly assemble a viable blog article, the instruct the students to Swipe my blog post, then in the webinar they would edit, alter, upload and download images, creating an altered blog result of their own.
I have witnessed new bloggers after this type of training go from poorly and rarely produced blog posts, to 1-2 dynamic and excellent on topic blog posts daily. In other words, Markethive is now churning out a new breed of excellent and dynamic bloggers.
The widget can appear on your blogs, sites, social networks to promote a simple easy registration into the Markethive via your account, by passing your Profile page. Sets off your selection of autoresponders via the Authorized email of record, totally avoiding spam.
Markethive Blog platform
Markethive’s Inbound Marketing platform delivers a blogging system built for the beginner, sophisticated for the intermediate and an extremely powerful platform that advanced professional bloggers will appreciate. The system is designed for the easy development of a complete blog system, yet advanced and easily set up to be the engine that powers your WordPress blogs. The email system also creates subscribe accounts for your blogs and capture pages and simplifies the email notifications of a new blog publication via email, Facebook, LinkedIn, Twitter, Goggle+ and Markethive news feeds.
Easily grow your social reach into the millions! It’s that Powerful, It’s that Simple, That’s Markethive.
Dominate with Inbound Marketing
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.
Markethive is the first and only social network integrated with a powerful intuitive inbound marketing (automated marketing) platform. Built for the entrepreneur, small business, and network marketers. Markethive is totally free and generates it's revenue through advertising like Facebook and Linkedin. Markethive even returns up to half the advertising revenue back to the subscribers that join the affiliate program.
If tools like email auto responders (better than Aweber), blog platforms (makes WordPress even better), press release co-ops (Real PR.org professional releases) capture page widgets (plug ins for WordPress, simpleleadcapture.com,etc., plugins and pages, broadcasting tools (like Hootsuit), live conference rooms (like GoToMeeting), traffic portals (like Veretekk had) and additional arrays of powerful tools, workshops and mentoring webinars, interest you, then you need this platform!
This is Inbound Marketing, This is Markethive. Easy! Powerful! Free!
Profile Pages: “Online Branding and Building Authority”
What is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social.
Building authority takes online branding to the next level by making each online presence for a brand authoritative. It goes beyond just about creating a blog or social media account. The following are ways you can build your online brand as well as your authority.
Blogs are beneficial for brands for three reasons. First of all, blogs help you rank well in search engines – Google loves fresh, unique content on websites that are constantly updated. If you’re looking to meet this goal, be sure to use Markethive’s blog platform and build a blog team in a Markethive group to assist in greater content and curation.
RE: WordPress Markethive’s technology super charges WordPress campaigns.
Next, blogs provide for great content to share on social media networks. It’s hard to get traction if your just sharing product and sales pages. But if you’re sharing informative blog posts about your industry, you’re likely to get a lot of traffic and social shares.
Markethive provides plugins and widgets and tech that allows visitors to subscribe to your blog from their Social Networks like Facebook, LinkedIn and Twitter, thereby allowing your new Markethive posts to publish to their news feed automatically.
Finally, great blogs can help your brand build authority in your niche. This is where you go above and beyond cookie cutter posts that talk about your product to creating awesome content in the form of:
Awesome content will show fans of your industry that you know your stuff and therefore are the brand to go with for their business needs. A great example of this is the blog you are reading right now – Markethive has Inbound Marketing technologies, the go to Social Network and infographics that have been tweeted and liked over 10,000 times and posts that have been viewed on Facebook, LinkedIn and Stumbleupon over 100,000 times.
There are two great fears that brands have when it comes to blogging. One is that they won’t have anything to blog about, and this is a complete myth. Everyone can find something to blog about. You just have to expand your definition of the target audience. Imagine you had a body shop. You probably won’t get a lot of attention if you’re writing about paint booths and sanding tools all the time, but you will if you think about broader topics that would interest the people likely to visit an auto body shop. You can blog about the latest coolest Hot Rods at the coming Hot Rod Nationals show or the latest NASCAR winner to grab fans of those programs. Or you can blog about environmental issues and the Prious to grab environmentalists. Just think bigger!
The other fear is that they will be giving away “trade secrets” and lose their business. This one is especially common within industries like SEO, where a brand might feel like giving out ten steps to link building will give their customers the info they need to just do it themselves. But this just isn’t true. I have found that most of the time, if you give a complex, in-depth tutorial, a potential customer will see that your brand has the knowledge to do the service, but they won’t have the time or resources to do it for themselves. Hence, they’ll go with you because they feel confident that your brand has the expertise demonstrated in the content provided on the blog.
The key with your brand’s blog is to make sure that it is apparent who is behind the content. Whether you have your blog on your domain (yourbrand.com/blog), as a subdomain (blog.yourbrand.com), or as a separate site (yourbrandblog.com), be sure that it is matched to your brand. Check out Markethive’s site, blog, and subscribers profile pages, logged in dashboard and display variances on hand held devices. All are unique yet all are well branded and follow a conventional identity protocol (all on separate domains and different devices) as an example of great branding.
Guest Blog for Others (This is a major component in Markethive)
When it comes to blogging, you don’t want to keep the good stuff all to yourself. Guest blogging (join a Markethive Group to share content is that easy) is a great way to build your online brand presence and authority. The basic goal is to find a (GROUP) blog whose audience will be interested in your brand, and create a great piece of content for that blog.
Notice I said great piece of content. I would go so far as to say that the content you create for another (GROUP) site’s blog should be even better than the content you create for your own site. You want the content you create for another blog (GROUP) to rock. You want that content to generate additional social shares, comments, and traffic for the blog owner.
As you create GROUP posts for others, be sure to save the links to those guest posts for future reference. As you approach new GROUPs that you would like to guest post upon, you will want to include those links as examples of your successful guest posts in other Markethive GROUPS. If you can convince the GROUP owner that your post will be a perfect fit for their audience and will drive significant traffic and response, the GROUP blog owner will have a hard time resisting.
My main tips for GROUP blogging for your brand include:
1. Find the best GROUPs to guest post on.
When it comes to blogs you want to get a guest post on, your goal is to find those whose audience would be interested in your brand. The blog should get a significant amount of traffic and social shares as well – there’s no reason to post on a blog that has no visitors just because it has high PageRank or any other criteria – you want to get some brand exposure out of this! Use the Markethive GROUPs directory to start your search for blogs in your niche or industry.
2. Find the GROUPs blogging policy.
If you see that a GROUP allows guest bloggers or outside contributors, the GROUP should have some page or post posted that describes their post policy. If they do have a policy page or post, then be sure to note any and all criteria.
3. Start building a relationship with the GROUP owner first. (Markethive Groups is excellent for this)
Now that you’ve found the blog you want to pitch an idea to, don’t just jump in and pitch them yet. Start by getting to know the GROUP owner first by following their Markethive blog posts, their Twitter and their Facebook fan page. Comment on some of their latest posts – make those comments valuable to enhance discussion and demonstrate your writing skills and expertise in the industry. CoPromote their posts using Broadcasting tools and widgets. Do this for at least a week or two before pitching content to them.
4. Research and pitch great topic ideas. (Join others in our live Markethive Work Shops)
Don’t create the content first and then try to find it a home. Once you’ve found the right blogs and started engaging with the blogs themselves, you’ll get a feel for the type of content they publish.
To get an even better idea of what content is successful for each blog, subscribe to them in your Markethive back office blog platform. Then you will be able to see the site’s latest traffic scores. The higher score, the more comments, tweets, Facebook likes, and other social shares the post received. Use these high-scoring posts as an indicator as to what content does well on each blog.
Now you can message via the Markethive message system or request to join their group saying that you have recently enjoyed reading their blog (as evidenced by your commenting & social sharing) and would like to contribute to their site as a GROUP member. After reading their guidelines, you would like to see if they would be interested in the following topics. Then add three to four great post ideas that you believe will fit their audience to choose from. And of course, if you’ve done guest posts elsewhere, include some of your best links. If not, just include some great links from your own brand’s blog.
5. Create Awesome Content.
Once you get approval from a GROUP, your next job is to create an awesome piece of content. Make sure it fits the theme of that blogging GROUP and that it has the overall feel / tone of the GROUP blog you are submitting to. Also be sure to add in relevant links throughout your blog post – not to your own properties, but internal links to the blog itself. This shows the blog owner you’re really giving it 100% for them and their audience and not just trying to promote yourself.
The self-promotion piece should come at the end with your guest bio. Check out other author bios on the blogs and create yours to match. This is where you can say you are John Smith, an industry enthusiast from ABC Company.
Again, be sure to consider the blog’s guidelines and previous guest author bios when deciding to add one or more links back to your brand. The blog owner ultimately reserves the right to edit it as they feel is necessary.
6. Support your GROUP post once it goes live.
It’s not over yet. After that guest post goes live, you should give it your unconditional love in the form of social sharing with your brand’s audience on Twitter, Facebook, etc. as well as coming by to respond to comments. That kind of response on your guest post will further boost your brand’s reputation as a great guest blogger as well as a confident authority in your niche.
Don’t Forget Blog Commenting
Blog commenting is a great branding and authority building exercise you can do on any blog in your niche. I would suggest subscribing to the top blogs in your industry in Google Reader, and each time there is a new post, be sure to read it thoroughly and add a valuable comment. Remember this isn’t about link building – this is about building your brand’s presence online as an authority in your industry.
Get a Disqus account as well as it is a sort of social network of people that comment.
You can use the blog’s previous comments as a guide as to how you should format yours. Some blogs require you to only use your real name, while others are a little more lenient in using your name – your company. I would suggest linking your comments to your blog as people are more willing to click through to a brand’s blog than their main website.
Your Online Branding & Authority Building Strategy Using Blogs
What is your brand’s strategy when it comes to building your brand’s authority using blogs? Be sure to share what you find brings your brand the best results in the comments!
Create a Consistent Brand Image for Each Profile
Have you ever visited a company’s social profile, and you were not sure that it belonged to the company? One of the most important parts of branding is keeping a consistent image across all of your online properties so that no matter what path a person takes from one property to the next, they will always know it is your brand. For example, someone might:
Find your fan page through a friend’s activity stream and then follow it to your blog, then website
See a tweet from someone they are following, visit your Twitter profile, and then continue onto your website.
Start at your website, then go to check out your social profiles to see if your company is engaging with fans. Engaging is fuel and grows awareness, authority and respect. Comment, recommend. Just drive by liking and endorsing does no one any good and makes you look like a tire kicking couch potato.
Just like you wouldn’t want pages on your website to be different themes, you will want your social profiles to do the same. Markethive also leads the way in doing it right as well:
Markethive probably does the best with branding between their website, Facebook, LinkedIn, Twitter and YouTube accounts as shown above. All five are branded with the honey comb logo, color theme and climbers ascending Mt. Everest in representation of the entrepreneurial social community of entrepreneurs helping each other achieve their agendas, so you can feel the consistency moving from one property to the next.
The above shows BMW’s branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles. Each online property uses the same color scheme and is currently focused on automotive technology. The logos are all consistent, and the auto focused in the pages is different perspectives, the coloring and themes are consistent as well
Bolthouse’s (organic farm fresh juices) branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles as shown above uses the same color scheme, logo, and focus on their primary product, carrots and selections of juices. Excellent example of branding and consistency!
Help People Find Your Profiles
I do a lot of competitive analysis in my line of work, and one of the most frustrating things I have to do is search for a brand’s social profiles. Don’t hide your social media presence – flaunt them! Be sure to:
Put Social Icons on Your Website – Let visitors to your website know that you are engaging with your audience on social media as well by adding social icons to your website design. The most common places to place them include the header / menu bar, sidebar, and footer. They don’t have to be large and in charge – BMW’s are none existent on their main page and Bolthouse are right up top left of center where they should be and get the job done..
Put Social Links in Your Communications – Do you send emails regularly? Add social links to your email signature. Do you send newsletters? Add social icons to them.
Make Your Profiles Search Friendly – If I Google your brand name + Twitter, I should get your Twitter handle in the search results. To make this happen, be sure that the name of your social profile (and the username if possible) matches your brand name. You might be tempted to keyword optimize your profiles instead of optimizing them for your brand name – this is something you need to resist. You can learn more about social media SEO on how to optimize for both effectively for search engines.
Another frustration is the direct sales industry.
Even though the size of this industry is huge by any comparison with a market measured in the trillions, even the top 100 fail miserable branding with social media. Do not be like them, rather show them a good example with your efforts. After several days of research I was able to find one such company that at least had the top 5 Social Medias registered with a similar array (not the same name) of usernames. The super majorities only have a token Facebook page, even less with Youtube and Twitter and nearly nonexistent with a Google+ and for that almost none of them are engaged.
Team Beach Body with a yearly market of 250 million, struggles with social media but has managed to set up the top 5 social medias, Facebook, Twitter, Youtube, Linkedin and Google+, albeit, the account usernames vary, and across the media branding is seriously lacking. It becomes painfully clear this industry needs Markethive or at least their distributors seriously do.
Get Engaged with Your Followers, Fans, and Subscribers
You probably know that it is important to maintain an active account by posting lots of updates, and that it is best to do something other than blasting advertisements non-stop about your brand. So the question is, what should you be doing to stay active in your social networks? Get engaged with your audience, of course. Here are the top networks to get socially engaged in for your brand.
If you’re goal is to build a strong presence on Twitter and demonstrate your brand’s authority in your industry, you need get involved with your following. Some ways to do so include:
Monitoring Brand Mentions – If you use Twitter itself, just do a search for your brand and save the search for future reference. If you use a Twitter management tool like HootSuite, create a keyword search column that will constantly update you with brand mentions. Anytime someone says something about your brand, whether it is good or bad, you should be responding to it if at all possible. This may mean adding some extra team members to your social media GROUP as a response staff. But over time, if people see that you are always on top of any discussion of your brand, you will gain trust and receive lots of great word of mouth marketing. People will tell their followers what a great response they’ve received from you and likely recommend you based on their satisfaction level.
Monitoring Industry Conversation – One of the best parts of Twitter is that you can jump into any conversation, anytime. So if you are a company providing Inbound Marketing services and technologies like Markethive, you can monitor anyone who talks about Inbound Marketing, SEO, linking, Entrepreneurial interests, and other related topics and just answer simple questions that anyone asks about those topics demonstrating your expertise.
Curate the Best Content – Even if you are the best content creator in your industry, people often like to see a second opinion. Find out who other authorities are in your industry and share their opinion on industry topics with your following. You will gain more relevant followers simply for sharing the best news.
Facebook Fan Page Engagement
There are several different ways you can engage with your fans using your fan page that will keep your current fans active and bring new fans to your brand. These include:
Updating Your Fan Page on Facebook – It’s tempting to use HootSuite and other automated programs to update your fan page. But it’s becoming more and more obvious that if you want your updates to show up in fan’s news feeds that the updates must be organic, or originating from your fan page itself. So take the extra time to disable all of your autofeeds and start updating your fan page manually on Facebook. And when people start engaging with your posts or posting directly on your wall, be sure to respond to them. If they know they’re getting response, they’re more likely to return. No one likes a one-way broadcast.
Try Out Different Types of Updates – Don’t just post links or ask questions. Spice it up – add some video updates and photos. Different types of people like different types of content – be sure to try to cater to everyone by mixing your content up!
Thanks to the last major update to Facebook fan pages, you are able to use Facebook as your fan page. This means you can like pages as your fan page instead of your personal profile and then comment on them as your fan page. If you can find pages that are not direct competitors but whose audience will be interested in your brand, you will want to get active on them. For example, social media consultants should be living on Social Media Examiner’s fan page to connect with other individuals and businesses looking for social media help.
If your brand isn’t on LinkedIn, you are missing out. LinkedIn allows you to add a company page where you can post your products, services, job openings, and even send status updates to your company followers including your latest blog posts. But some of the best branding and authority building activities for this network lie in the activity of the professional profiles including:
Participating in Groups – There are lots of great, active groups on LinkedIn in a wide variety of industries. Find the groups that have your potential client base within them and start getting active in discussions and posting useful content. Just be sure not to do anything that the group moderator would consider as spamming!
Answering Questions – The next best area to build a great professional reputation and strong authority in your industry is in LinkedIn Answers. There are questions asked every day in topics ranging from administration to technology. The people who answer the most questions are also featured on the answers’ home page as the week’s top experts!
Gaining Recommendations – Last, but not least, is recommendations. You can get recommendations on both the company pages and the professional profiles of your employees. Imagine if someone is browsing your company’s page and sees that the top employees have a ton of recommendations. It will show that you have a lot of experts in the industry which will make potential clients even more confident in your brand!
A business magnate – His mission is to be the first entrepreneur on Mars with the purpose of setting human civilization on the path to the colonization of the solar system.
SpaceX: Dragon 2 will look like a real alien spaceship
Elon was born an entrepreneur into a family of entrepreneurs. His mother, Maye (Haldeman), a model from Regina, Saskatchewan, Canada,was a dietitian and a beautiful fashion model. His father, Errol, was an electromechanical engineer and what a family member described as a "serial entrepreneur." Yes, Errol was from Mars and Maye was from Venus, you might guess as to how it was going to work out.
From these parents he was cast into society a virtual “stranger in a strange land”.
A nerd, yes a NERD, carefully schooled and coached by his parents into exceptionalism.
An “exceptional” nerd living in a South African culture which at the time was a “manly man” type of culture. As you might expect, he was abused and beat by his school mates, finally thrown down a flight of stairs and hospitalized for a week.
A nerd, at twelve, he used an artifact of a computer, Commodore VIC-20, wrote his first game and sold it for $400. The beginning of his own path of being a"Serial entrepreneur."
He finished schooling in a private school, then ran away on his own to Canada and enrolled at Queen's University in Ontario and lived in a dormitory for foreign students. He graduated with degrees in economics and physics and went to Stanford on a full ride for two days, quit to start his first business Zip2, a web software company.
It sold and Musk received $22 million for his share.
Is he from Mars?
He grew up in South Africa without ever really considering himself South African. Like the rest of his family, he was just passing through.
The Musks were a race nearly as much as they were a family, with a specialized awareness of themselves as wanderers and adventurers. Every Musk is able to tell the story of forebears whose accomplishments serve as an inspiration and whose energy endures as an inheritance — a grandfather who won a race from Cape Town to Algiers; a great-grandmother who was the first female chiropractor in Canada; grandparents who were the first to fly from South Africa to Australia in a single-engine plane.
Aninside point of view.
"Without sounding patronizing, it does seem that our family is different from other people," says Elon's sister, Tosca Musk. "We risk more." They risk everything.
Well, maybe Mars.
Entrepreneurial success at the top
“I am the Alpha Man in all relationships.” “Am I insane?” Elon Musk
Elon Musk is one of America's top entrepreneurial successes. He is one of the most remarkable billionaire entrepreneurs in America. As of January 2016, he has an estimated net worth of US$12.4 billion, making him the 39th wealthiest person in the US. [Forbes]
As an entrepreneur, most of Musk’s wealth came from starting and owning companies, rather than salary. He is Tesla’s biggest shareholder, with a 23 percent stake, runs closely held Space Exploration Technologies Corp. and is chairman of SolarCity Corp.
Entrepreneur Elon Musk is a man with vision. The founder of PayPal, Tesla Motors, SolarCity and SpaceX – all extraordinary companies in four completely different industries.
Musk somehow delivered the biggest advantage that these industries have seen in decades and he did it in what felt like one Fell Swoop.
Is he really preparing to rule Mars?
Here is a look at the character of Elon Musk through the lens of the PayPal episode.
The PayPal War
More than any other executive today, Musk has dedicated his energies and his own vast Fortune to inventing a future that is as rich and far-reaching as a science fiction fantasy.
That's what separates Elon from mere mortals, he's willing to take an insane amount of personal risk. when you do a deal like that it either pays off or you end up in the bus shelter somewhere.
Musk continually asks, “what do you think, am I insane?”
The creation of x.com would ultimately reveal a great deal about Musk's creativity, relentless drive, confrontational style, and foremost his leadership. Musk would endure the experience of being pushed aside in his own company and the pain that accompanies a Grand Vision left unfulfilled.
In March 1999, Musk co-founded X.com, an online financial services and e-mail payment company, with US$10 million from the sale of Zip2. One year later, the company merged with Confinity, a company which had a money transfer service called PayPal
The merger was never harmonious., Management did not agree, the engineers didn't agree. It reached a tipping point in which his partners staged a coup to try to throw him out.
What followed was one of the nastiest coups in Silicon Valley's long illustrious history of nasty coups. The opposing management and employees gathered one night at Fanny and Alexander, a now defunct bar in Palo Alto, to brain storm how to push Musk out.
They decided to sell the board on having the old CEO return as CEO. Instead of confronting Musk directly with this plan. This conspiracy decided to take action behind Musk's back.
Musk had been married in January 2000 but had been too busy for a honeymoon. Nine months later in September, they planned to mix business and pleasure by going on a fund raising trip to Indiana and ending it with a honeymoon in Sydney to catch the Olympics.
As they boarded their flight one night, X.com Executives delivered letters of no-confidence to the board asking for their support.
He heard about what was happening while he was in flight to Sydney. When he landed he immediately hopped on the next plane back to Palo Alto.
It was shocking and underhanded but here was how he handled it. For a brief period he challenged the board to reconsider its decision. In that brief period, he realized that the “force” was not with him. He relented the CEO position quietly.
Musk relented, but started talking to the new management, and said it wasn't so much that he wanted to be CEO but had determined there were some pretty important things that need to happen and he was not sure they were going to happen. After discussing these, they agreed that they would make these things happen.
Concluding the situation, he says, “I mean, it's not the end of the world.”
He showed incredible restraint. He embraced the role of being an advisor to the company and kept investing in it, continuously increasing his stake as PayPal's largest shareholder. You would expect someone in Elon's position to be bitter and vindictive but he wasn't.
In October 2002, PayPal was acquired by eBay for US$1.5 billion in stock, of which US$165 million was given to Musk. Before its sale, Musk, who was the company's largest shareholder, owned 11.7% of PayPal's shares.
At the end of all this, Elon would say that this is not a normal business environment, and you have to suspend normal business thinking.
“Life is to short for long grudges.” – Elon Musk
After PayPal, while considering the state of the universe, he decided to go on vacation, his first. He and His wife traveled to South Africa. While there he contracted the most vile of the strains of Malaria.
The symptoms only started showing after their return back to the US. Thinking it was only the flu they waited until he couldn't get out of bed before taking him in to the emergency room.
Of course, he was misdiagnosed and hospitalized. After a few days, his signs were very bad, very bad indeed.
He was near his end when a visiting doctor casually strolling down the hallway passed his room and leasurly noticed his chart. The doctor recognized the condition immediately for what it was and administered the correct treatment.
Elon spent 10 days in intensive care and recovered. The visiting doctor was never mentioned again.
I guess the doctor dropped in from Mars for a stroll down a hallway?
Shortly after his recovery, he commented “vacations are not healthy and I never plan on taking another.” As far as anyone knows, he never has.
Space-X Mars and Beyond
“When something is important enough, you do it even if the odds are not in your favor.” Elon Musk
Here's a sign. At the headquarters of SpaceX in Hawthorne California, visitors will find two giant posters of Mars hanging side-by-side on the wall leading up to Musk's cubicle. The poster on the left depicts Mars as it is today, a cold Barren Red Orb. The poster on the right shows a Mars with a humongous green land mass surrounded by oceans. The planet has been heated up and transformed to support humans. Musk fully intends to try and make this happen so he has a place to retire.
Turning humans into space colonizers is his stated life's purpose. “I would like to die thinking that Humanity has a bright future in space.”
Mars in his own words
“You need to live in a dome initially, but over time you could terraform Mars to look like Earth and eventually walk around outside without anything on… So it's a fixer-upper of a planet.” Elon Musk
“I would like to die on Mars. Just not on impact.” Elon Musk
“Mars is the only place in the solar system where it's possible for life to become multi-planetarian.” Elon Musk
“My vision is for a fully reusable rocket transport system between Earth and Mars that is able to re-fuel on Mars – this is very important – so you don't have to carry the return fuel when you go there.” Elon Musk
“Land on Mars, a round-trip ticket – half a million dollars. It can be done.” Elon Musk
“In order for us to have a future that's exciting and inspiring, it has to be one where we're a space-bearing civilization.” Elon Musk
Elon Musk is from Mars.
Today, he demonstrates the great drive of American Entrepreneurship, he takes and manages risks without concern and he does this daily. He witnesses his own failures almost every day and keeps moving forward.
Failures are those events that guide him on his path.
Is he remarkable? Yes, in a billionaire sort of way. He is obsessed with succeeding. His mission is to succeed in manifesting his “ideas”, not success in and of itself and not the money, its the act of succeeding. Money is just another tool for chasing his ideas to successful completion.
I have read great science fiction authors my whole life, 100's of them. These authors create the future in stories. When Elon Musk “writes” science fiction it appears before your very eyes.
He Channels Mars. He is a Martian and really wants to take us home with him.
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, by Ashlee Vance. A biography.
The Chronicles of Musk, the first Mayor of Mars City. Mars City Library 2075 edition
And news article to numerous to list, there are about 5 new ones a day.
Note: Just in case you may have missed any of my previous blog posts, I post here on one of my active projects. It is a new social network for entrepreneurs, completely free, and very unique. It could be a great thing for your business. It is called MarketHive. Just click —-> HERE <—- to find out more.
If you are interested in participating in this effort to lift these children to inspiration, please join me in the Markethive group “Green Fire”. It is from here that we will start a crowd funding campaign to aid Green Fire in its mission – The Children of the Landfill.
Do you know that if you have a inbound marketing system it virtually guarantees success of your business, provided you pay attention to how you use it. There are so many ways to communicate with potential clients these days, you will always find something that will work for you. A lot of inbound marketing systems are automated, but you must never forget that your leads will respond better if you speak with them. Human Intervention is important for success.
I am a member of MarketHive which is a free for life marketing system offering a suite of essential tools fully integrated into a social media site, designed from the bottom to get your message across to potential clients.
I believe in the system which has been enhanced so as to offer serious marketers the opportunity not only to promote their own business but also a way of sharing in the advertising revenue of the system, with a pathway of optional upgrades levels marking levels of achievement and providing additional affiliate income.
Some people who own marketing systems tend to be attracted to the idea of passive marketing, it sounds good. Money for doing nothing. But to be honest, a lot more money can be earnt by taking an active role, encouraging and demonstrating to your leads, how to set-up the system to suit what they want to do.
Your leads need to be nurtured just like a parent nurture their children as they develop and learn about life and it is the same with MarketHive. The members you personally introduce are referred to as your children and you should support them. Additional support is provided from other members, plus a support team.
According to Jake Newfield Vice President of Business Development at Alumnify, Author of A Cloud in the Sky, Writer for Elite Daily & Tech.co
2016 signifies a new era of marketing. Customers are changing, and as marketers we need to change along with them. Traditional outbound marketing campaigns like cold emails, cold calls, snail mail, and trade shows are not as effective as they once were several years ago. Consumers are now bombarded constantly by ads, information, and other messages from marketers trying to sell them, and they have become jaded. An outbound campaign no longer packs the same level of effectiveness as it once did. Thus, to reach our consumers it will require a strategic, well-planned inbound campaign to stand out from the competition and get noticed. If we embrace it, this change can be good; it can create more opportunities and expand out client base. Inbound marketing offers a refreshing variety of new, effective techniques that can enable us to see unprecedented growth. However, if we fail to embrace this adjustment of customer acquisition, our business' growth can be stunted. Inbound marketing will be king in 2016, and success will largely be dependent on a company's ability to perform with it.
Now you know that inbound marketing is going to be important for success, you need to consider your options. What is going to work for you and how much are you prepared to pay. Prices vary from free to thousands of pounds a month, if you need help I suggest you watch this 30 minute video.
The New year has now officially started with today being the first day of work for many people. Yesterday in church the sermon was about surprisingly about New Years Resolutions. Few responded on being questioned,to have made resolutions, including the Priest himself. I find it surprising that so few people are will to commitment themselves, to changes which can improve their lives.
I make resolutions most years and my track record of achievements is pretty good, I find that committing them to paper, helps to hold myself accountable. If you are interested in my plans for 2016 they are listed here
I pride my self as being a committed person.
“You don’t win an Olympic gold medal with a few weeks of intensive training. There’s no such thing as an overnight opera sensation. Every great company, every great brand, and every great career has been built in exactly the same way: bit by bit, step by step, little by little.” Seth Godin founder of Squidoo
I planned to retire at 55 but managed to retire at the age of 50 and became a full time Adventure competing in some of the longest and hardest expeditions races in the world, it took me three years of racing before finally being able to get my complete team across the finish line during a race in Amazonia,
I have always been a goal orientated person and can be quite controversial is someone stands between me and my dream. I have developed a happy disposition knowing I will do what ever it takes, both physically and mentally to achieve my goals
To help me achieve my New Years Resolutions this year, I need to enlist the help of some like minded people, who wish to improve themselves by working with me to promote a newly launched social neural marketing site called MarketHive.
MarketHive is an intuitive site with a FaceBook like look and feel, however it has been built from the bottom up to support budding entrepreneurs with a range of essential tools to maximise your marketing efforts.
The New year is now only days away and if you New year's resolution was to set about improving your financial situation by starting up an online business, then there is no time like the present to get started.
Many people find it useful to find a mentor, I did myself many years ago and it was money well spent. A mentor will guide you and help you avoid the pitfalls which will trap the unwary. So where do you find a mentor? Well you can search online using Google, however most mentors charge to help you and how do you know that you are going to get along with their method of mentoring.
MarketHive can provide a solution for you, the site has been developed over the past few year by a group of entrepreneurs many of whom will guide you with free advice on how to become successful online. The advantage of using MarketHive is you are not limited to just one mentor and the chances are you will discover other people with similar interests to yourself.
MarketHive is an intuitive site with a FaceBook like look and feel, however it has been built from the bottom up to support budding entrepreneurs with a range of essential tools to maximise your marketing efforts.
How do you increase your number of MarketHive subscribers, or "children" if you will?
I think LinkedIn is one of the best ways to accomplish this. It seems at though, I may have finally cracked the LinkedIn code to do this, well sort of. I have been studying every LinkedIn training course I could get my hands on in the last six months. Today, I got 12 new invitations to connect with me this morning in my inbox, and I have added 981 connections so far this month. This is a fairly rapid increase, that I believe few people are currently doing now, on LinkedIn.
In addition, all of those new connections have been invited to join MarketHive. (I am currently getting nearly a 1% response rate on invitations to MarketHive). I am actively trying to find a way to increase that percentage, but it is resulting in nearly one new MarketHive sign-up per day.
I don't know how many entrepreneurs realize that their first level connections are already in their sales funnel? Everyone looking to market on LinkedIn needs to think this way. Ok, it may not be exactly the same, but it is very close to it. Everything depends on what you do with those connections.
Some kind of automation is needed here for sure. The manual way of messaging in LinkedIn will take you nearly forever (well, not exactly. but it could easily take 3-4 hours perday) to send invites, messages, shares, posts, and all of the tasks you need to do on a regular basis. Even if you send messages to your 1st level connections and you have 1000, it will take several hours a day and 4 days to complete the task.
Btw, the LinkedIn limit for invitation requests per day is 40-50 maximum with a free account or a paid account, (Sales Navigator has a limite of 100 per day). There is a limit of 250 messages per day to your 1st level connections on all LinkedIn accounts. If you do that every day manually, it is a very time consuming process, for sure!
I am in the process of setting up a step-by-step training program on how to use LinkedIn to promote Markethive. I may also expand it to a complete LinkedIn training as well, depending on the level of interest. In any case, this is something anyone can do. It can be done, even with a free LinkedIn account. With additional low-cost automation software solutions, the process can be greatly accelerated.