Social Media and the Blockchain

Social media has penetrated individual and collective lives to a huge extent and consequently modified many of our online and offline behaviors.

Public and private organizations worldwide would therefore greatly benefit from a better understanding of the fundamental principles governing the individual and collective behaviors of people connected through social media.

Recently, a framework  called Virtual Collective Consciousness (VCC). It is defined as the internal knowledge motivated by social media and shared by a plurality of individuals driven by the spontaneity, the homogeneity and the synchronicity of their online actions.

Thus, the extensive outreach of information sharing through social networking platforms can build a momentum of consensus based on converging informational contents. Ultimately, a crystallized stance can be forged as a resulting effect of the collectively shared consciousness.

The VCC model assumes that any virtual massive-scale collective consciousness depends on transactive memory (TM). The latter can be defined as a set of individual memory systems combined with a set of individuals interacting with each other. In other words, TM can be considered as the collective memory of the online community that is afforded by social media.

So how does their collective behavior exhibit awareness, cohesion, and self-identity?

We have both the internal framework and the platform, which will produce such a mind-like process. To be explicit, we use the Mycryptoworld/Infinity Economics (MCW/IE) advanced blockchain as a paradigm based on its very recent innovations in the blockchain domain. Indeed, the blockchain protocol offered by MCW/IE and its TM operations emerges as an example on which the knowledge framework of VCC can operate.

Blockchains are based on strong cryptography and memory of operations – and illustrates peer-to-peer interaction with no central agency.

Applied to social networks, the blockchain protocol provides an explicit model for a platform that incrementally incorporates immediate experience with an integrated memory of the past, provides a global workspace, and a mechanism for consensus between participating individuals operating within a Virtual Collective Consciousness.

Blockchain protocols maintain the relatively secure identity of participants and the integrity of the records. It is this methodology of linked records that provides a proxy for a linked, on-going record of experience, which is an essential feature of idealized virtual consciousness.

Making the case for adopting a blockchain approach to a social network, the result would be a cloud based entity which might satisfy the criteria for a Virtual Collective Consciousness.

In any case, blockchain will provide the key services needed for integrating a decentralized planet wide distributed group activity.

Mike Prettyman,
CIO Green Fire Engineered Reclamation
Member GreenFire DAO
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