Month: September 2015

Do You Have A Website? Make Sure Users Can Find It

Search engine optimization (also known as SEO) is a critical part of running any website that is looking to generate more traffic. It is also considered an art that is difficult to master because there are so many different search engines using different search algorithms that you have to account for. However, there are tips and tricks that can help make search engine optimization easier to understand and use. This article aims to share some of these.

Do not go with a shady search engine optimization company. If you were to do so and the internet search engines found out, it would be very bad for your page. Many internet search engines have internal filters that denote any illegal activity. This means one should play by the rules and make sure they employ a company that does the same thing.

The links you are posting now should obviously be keyword-specific with the intention of catering to your market, but you also need to refresh these links at least once a month. Make sure you're linking new keywords in order to cater to others within your market that are also searching related terms.

Before you start your search engine optimization project, be sure to spend some time doing keyword research. There are free versions of a keyword checker on the internet that you can use if you are on a tight budget. If you are not, you can purchase some really great options on the internet as well.

If you have good content and you've written about several different topics, you might as well even create a separate domain for each of those topics. The biggest problem with search engines is that they only list one link per domain or maybe two if you're lucky. Having more domains means you get more exposure on search engine results.

Once you understand the technique for searching the web with specific words, you may want to find specific peer-reviewed journals or purely academic results. There are multiple search engines that allow this scholarly feature. With this feature you will not have to waste your time looking through everything that is not scholarly.

To increase the search engine rankings of products on a commerce website, take advantage of the newly released Schema protocol. This protocol, which was developed by major search engines Google, Bing, and Yahoo, helps search engines to better understand the products you are selling. All three search engines have stated that they will give greater weight to sites that make use of this protocol.

Interact with other websites and other people to get the best inbound links to your site. Inbound links are like references or testimonials. The fact that other, reputable sites in your niche are willing to provide you with a link speaks well for you, gives your site credibility, and encourages targeted users to trust you.

While effective use of search engine optimization can be difficult and at times seem elusive, it does not mean it is completely out of your reach. Hopefully, this article has proven that it is something that you can master and use effectively. When search engine optimization is properly employed, your website will start to see unbelievable amounts of traffic!

David

Niche Marketing – Why It Is So Important

If your website is not producing as much revenue as you would like, chances are you are guilty of not targeting your audience correctly.

Today's business environment is so competitive that a small business best bet is to focus on developing niche products where there is less competition from large firms.

Take the online book market. Amazon.com dominates the field, so smaller start-ups are wise to focus on books in specific niches. There are sites for best sellers, out of print books, used books, Oprah's Books, teen books and so on and on. Imagine a small company trying to compete with Amazon's huge inventory and variety. Then imagine that same company aiming for more depth in a much smaller field.

Another reason for niche websites is because you want to get listed in the top 100 sites on any particular search engine. By making a website based around a highly focused niche you reduce considerably the number of competitors that you have. This makes it easier to rank well in the search engines (the first 3 pages, or top 100 sites). Without a high Website ranking it is not possible to attract free search engine traffic and hence free visitors.

If you are an affiliate that thinks big and joins dozens of programs, you are in for a bit of a shock. Your site is indistinguishable from a myriad of others, no one knows it exists, and you are very lonely. Am I right?

You need to promote what you join, and it is impossible to promote that many programs effectively. You won't succeed at any of them, you will lose interest, and your business will disappear.

Instead, you need to focus on one thing that you love and create a lot of good content.

Everyone who has a website is constantly trying to improve their search engine rankings by optimizing their websites and getting inbound links etc. However one of the easiest ways is to create content that no one else has – unique content. Unique content written for an extremely focused niche market is a sure ticket to promotional success.

If your website contains your main keywords as well as a variety of related ones, used in a natural way throughout your pages, you will out perform your competition with fewer, less targeted pages. Using all these keywords throughout your pages also makes your content more interesting, rational, and satisfying. Imagine that…the question is not whether you simply occupy a niche, but how much obscure secret stuff you know about it, how much of an expert you are about it, how passionate you are about it, and if your site is interactive and fresh.

Yet another example of "build it and they will come."

David