Improving Conversion by Building Business Relationships
Trying to sell a visitor on a first visit is like asking someone to marry you the first time you meet. To improve your chances of closing the sale, first seek to build a business relationship with the prospect. Building rapport can be done in the following ways.
1) Educating
Explain a process or concept. Give step-by-step instructions and advice.
2) Problem solving
If there is a common problem your prospects face, develop a creative solution. Provide a simple, quick, and easy way to fix it.
3) Adding value
Provide something of value to your prospects. Ideally, use digital products and systems so that once the product is created, it does not cost you any extra to distribute it to 1,000 or 1,000,000.
Practically, these methods of business relationship building are conducted through the following ways:
4) Articles
Writing articles about your area of expertise can allow you to dramatically increase your influence. By submitting articles you have written to relevant directories, you could get republished to dozens of publications and reach thousands of prospects. You will be positioned as an expert to these people, and they will come to you looking for answers.
5) Blogging
The benefits of building and maintaining a blog are similar to those of publishing articles. Posting new, interesting content will help you market yourself by educating others. It attracts inbound links from other websites, and can often boost your website traffic.
6) E-course
An email e-course can be built by taking 3-5 of your articles and setting up a newsletter publishing tool to send 1 article per day to each person that signs up. You will get the benefits of marketing through education, and the repetition of one article per day will further market yourself.
Since the recipients have chosen to receive this from you, you can also include a message at the end of each email promoting your product or service.
7) Free tools & downloads
Building free tools that help your potential customers in some way is a powerful strategy to building traffic and relationships. Examples include calculators, generators, eBooks, and plugins. Often, these do not cost much time or effort to create, but provide a lot of value to your target audience.
Build relationships by sharing knowledge and giving away value before you try to close the sale. Doing so will not only improve your sales conversion rate, but will win you loyal customers and clients.
MarketHive Inbound Marketing Tools for Entrepreneurs
MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.
Below you will find some of the marketing tools you will receive once you sign up for Markethive:
- Autoresponders
- E-mail Broadcasting
- Blogging Platform
- Capture Pages
- One Click Lead Generation System
- Conference Room and a whole lot more
You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.
To learn more click on the following link:
http://blogs.freeinboundmarketingtools.com/go/market-hive/
If you have any questions please do not hesitate to call me. My telephone number is 609-641-6594 – Eastern Time Zone
Thanks,
Ida Mae Boyd
Inbound Marketing Specialist
David