For the most part, guest posting is sort of like begging, right? You have a blog that you are trying to promote, and you are hoping to increase traffic to it, By guest posting on a blog that has more traffic than your blog, you are hoping to trickle away some of the traffic on the larger blog to your smaller blog.
That pretty much sums it up, right? The larger more popular blog doesn't mind so much, as long as you provide useful content to the blog owners readers. It is one less blog post the owner has to write after all.
In conclusion then, guest posters are like either beggars or leeches, and blog owners who allow guest posting are a little lazy. This is sort of a cynical way of looking at guest posting, I know, but it is to illustrate a point.
Suppose you could promise that you would not only write a blog post, but you would post the link out to tens of thousands of your social media connections, and millions of members of Facebook, and LinkedIn groups to which you belong. Would that make your guest post seem more attractive to the blog owner? You better believe it would!
You move from the position as a guest post beggar to a guest post promoter, and even a champion.
Listen to these comments from a blog owner on whose blog I recently promoted a guest post at:
"Hi John, thats awesome! I see that your post is most viewed post of the site and is trending. Also, I see that it is performing well on Twitter and LinkedIn. Thank you so much for sharing. Great Synergy"! Max Angel – Cofounder at ThatsJournal.
I suggested that he might want to join Markethive, or that he might be interested in some of the automation tools I use.
Max responded. "You are very welcome, John. Thanks a lot for the marketing inputs. I will check it out. Thanks again for the post contribution. Please feel free to let me know if you or your friends want to share anything related to marketing. We will be happy to help. Thanks!" I would say that is a pleased blog owner, right?
If we work together, we can help each other find these kinds of guest blog post opportunities, and spread the message about Markethive. Feel free to contact Max about guest posting on his blog.
John Lombaerde
PS – did I mention that this promotion also brought in at least 5 or more new Markethive subscribers?
Well before I reveal the answer to that question, what is the real benefit of social networking anyway?
Why should any online marketer spend time on social networks? Wouldn't time be better spent just blogging and communicating with prospects and customers using email and other more productive methods, instead of wasting time on social media?
I can understand that social media can sometimes seem like unproductive time, especially repeated posts on Facebook that few people will ever see.
The answer, I think, boils down to one word, REACH!. If only one hundred people read a post of mine on Pulse, the blogging platform on LinkedIn, (for example), then that is one hundred more people that have read something I have written, and might decide to reach out back to me. If they had never read my blog post they probably never would have had that chance to read something that I wrote, and possibly connect with me.
Admittedly, that is only 100 viewers out of a total of 8,000 of my first level connections, so the percentage is not particularly high. Supposing instead of a hundred or so views, I could get a thousand views for the same post that I submitted to LinkedIn? That would 10X better than posting on Pulse, right? And if I could get 10,000 views of the same post, now that would be something substantial, at that point, right?
Social Media has the possibility of magnifying the reach of my outreach efforts. Posting is one, and sharing content on social media is another. Where on social media can you get the greatest bang for your buck, or the greatest reach for time spent? The answer is Markethive. It is a new social network for entrepreneurs that is available by invitation. Just click on this link —-> Markethive, to find out more.
I have a number of posts on Markethive with thousands of views already, despite the fact that it is a relatively new social network. I have no doubt that with the new tools Markethive has recently implemented, I will soon get over 10k views on a single post.
So why do posts get so many views on Markethive?
1) You can share your blog posts on Markethive with your other social networks, such as Facebook, Twitter, Google Plus and LinkedIn, Stumblupon, and others.
2) With your permission, other bloggers on Markethive can share your content on their blogs, as well as on their own social networks. You can also reciprocate to do the same with their content on your own blogs, and social networks.
3) As an owner of a group, you can share your content as often as you want with your group members. LinkedIn limits your ability to post to your group to one message per week. There is no limit to group messaging on Markethive. If you have valuable and interesting content to share with your group members, you can message your group members every day.
I give LinkedIn Workshops two times each week using one of the Markethive webinar rooms. I have great respect for LinkedIn, and use it extensively to prospect and find marketing automation customers for my local marketing business. There are so many great things that I like about LinkedIn, not the least of which is it's enormous size. Facebook, Twitter, Instagram, Pintrest, and other social networks all have their strengths and weaknesses.
When it comes to blogging and my attempts to reach as many people as possible, however, I have to say, I prefer Markethive, and not only for it's blogging and sharing capabilities. So, when I ask the mirror on the wall what is the most powerful social marketing network for entrepreneurs of all, it tells me that Markethive is best one of all.
I suggest you give it a try, and you may find the same answer to your question that i did. See you on Markethive!
Profile Pages: “Online Branding and Building Authority”
What is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social.
Building authority takes online branding to the next level by making each online presence for a brand authoritative. It goes beyond just about creating a blog or social media account. The following are ways you can build your online brand as well as your authority.
Blogs are beneficial for brands for three reasons. First of all, blogs help you rank well in search engines – Google loves fresh, unique content on websites that are constantly updated. If you’re looking to meet this goal, be sure to use Markethive’s blog platform and build a blog team in a Markethive group to assist in greater content and curation.
RE: WordPress Markethive’s technology super charges WordPress campaigns.
Next, blogs provide for great content to share on social media networks. It’s hard to get traction if your just sharing product and sales pages. But if you’re sharing informative blog posts about your industry, you’re likely to get a lot of traffic and social shares.
Markethive provides plugins and widgets and tech that allows visitors to subscribe to your blog from their Social Networks like Facebook, LinkedIn and Twitter, thereby allowing your new Markethive posts to publish to their news feed automatically.
Finally, great blogs can help your brand build authority in your niche. This is where you go above and beyond cookie cutter posts that talk about your product to creating awesome content in the form of:
Tutorials
Infographics
Videos
Industry Interviews
Awesome content will show fans of your industry that you know your stuff and therefore are the brand to go with for their business needs. A great example of this is the blog you are reading right now – Markethive has Inbound Marketing technologies, the go to Social Network and infographics that have been tweeted and liked over 10,000 times and posts that have been viewed on Facebook, LinkedIn and Stumbleupon over 100,000 times.
There are two great fears that brands have when it comes to blogging. One is that they won’t have anything to blog about, and this is a complete myth. Everyone can find something to blog about. You just have to expand your definition of the target audience. Imagine you had a body shop. You probably won’t get a lot of attention if you’re writing about paint booths and sanding tools all the time, but you will if you think about broader topics that would interest the people likely to visit an auto body shop. You can blog about the latest coolest Hot Rods at the coming Hot Rod Nationals show or the latest NASCAR winner to grab fans of those programs. Or you can blog about environmental issues and the Prious to grab environmentalists. Just think bigger!
The other fear is that they will be giving away “trade secrets” and lose their business. This one is especially common within industries like SEO, where a brand might feel like giving out ten steps to link building will give their customers the info they need to just do it themselves. But this just isn’t true. I have found that most of the time, if you give a complex, in-depth tutorial, a potential customer will see that your brand has the knowledge to do the service, but they won’t have the time or resources to do it for themselves. Hence, they’ll go with you because they feel confident that your brand has the expertise demonstrated in the content provided on the blog.
The key with your brand’s blog is to make sure that it is apparent who is behind the content. Whether you have your blog on your domain (yourbrand.com/blog), as a subdomain (blog.yourbrand.com), or as a separate site (yourbrandblog.com), be sure that it is matched to your brand. Check out Markethive’s site, blog, and subscribers profile pages, logged in dashboard and display variances on hand held devices. All are unique yet all are well branded and follow a conventional identity protocol (all on separate domains and different devices) as an example of great branding.
Guest Blog for Others (This is a major component in Markethive)
When it comes to blogging, you don’t want to keep the good stuff all to yourself. Guest blogging (join a Markethive Group to share content is that easy) is a great way to build your online brand presence and authority. The basic goal is to find a (GROUP) blog whose audience will be interested in your brand, and create a great piece of content for that blog.
Notice I said great piece of content. I would go so far as to say that the content you create for another (GROUP) site’s blog should be even better than the content you create for your own site. You want the content you create for another blog (GROUP) to rock. You want that content to generate additional social shares, comments, and traffic for the blog owner.
As you create GROUP posts for others, be sure to save the links to those guest posts for future reference. As you approach new GROUPs that you would like to guest post upon, you will want to include those links as examples of your successful guest posts in other Markethive GROUPS. If you can convince the GROUP owner that your post will be a perfect fit for their audience and will drive significant traffic and response, the GROUP blog owner will have a hard time resisting.
My main tips for GROUP blogging for your brand include:
1. Find the best GROUPs to guest post on.
When it comes to blogs you want to get a guest post on, your goal is to find those whose audience would be interested in your brand. The blog should get a significant amount of traffic and social shares as well – there’s no reason to post on a blog that has no visitors just because it has high PageRank or any other criteria – you want to get some brand exposure out of this! Use the Markethive GROUPs directory to start your search for blogs in your niche or industry.
2. Find the GROUPs blogging policy.
If you see that a GROUP allows guest bloggers or outside contributors, the GROUP should have some page or post posted that describes their post policy. If they do have a policy page or post, then be sure to note any and all criteria.
3. Start building a relationship with the GROUP owner first. (Markethive Groups is excellent for this)
Now that you’ve found the blog you want to pitch an idea to, don’t just jump in and pitch them yet. Start by getting to know the GROUP owner first by following their Markethive blog posts, their Twitter and their Facebook fan page. Comment on some of their latest posts – make those comments valuable to enhance discussion and demonstrate your writing skills and expertise in the industry. CoPromote their posts using Broadcasting tools and widgets. Do this for at least a week or two before pitching content to them.
4. Research and pitch great topic ideas. (Join others in our live Markethive Work Shops)
Don’t create the content first and then try to find it a home. Once you’ve found the right blogs and started engaging with the blogs themselves, you’ll get a feel for the type of content they publish.
To get an even better idea of what content is successful for each blog, subscribe to them in your Markethive back office blog platform. Then you will be able to see the site’s latest traffic scores. The higher score, the more comments, tweets, Facebook likes, and other social shares the post received. Use these high-scoring posts as an indicator as to what content does well on each blog.
Now you can message via the Markethive message system or request to join their group saying that you have recently enjoyed reading their blog (as evidenced by your commenting & social sharing) and would like to contribute to their site as a GROUP member. After reading their guidelines, you would like to see if they would be interested in the following topics. Then add three to four great post ideas that you believe will fit their audience to choose from. And of course, if you’ve done guest posts elsewhere, include some of your best links. If not, just include some great links from your own brand’s blog.
5. Create Awesome Content.
Once you get approval from a GROUP, your next job is to create an awesome piece of content. Make sure it fits the theme of that blogging GROUP and that it has the overall feel / tone of the GROUP blog you are submitting to. Also be sure to add in relevant links throughout your blog post – not to your own properties, but internal links to the blog itself. This shows the blog owner you’re really giving it 100% for them and their audience and not just trying to promote yourself.
The self-promotion piece should come at the end with your guest bio. Check out other author bios on the blogs and create yours to match. This is where you can say you are John Smith, an industry enthusiast from ABC Company.
Again, be sure to consider the blog’s guidelines and previous guest author bios when deciding to add one or more links back to your brand. The blog owner ultimately reserves the right to edit it as they feel is necessary.
6. Support your GROUP post once it goes live.
It’s not over yet. After that guest post goes live, you should give it your unconditional love in the form of social sharing with your brand’s audience on Twitter, Facebook, etc. as well as coming by to respond to comments. That kind of response on your guest post will further boost your brand’s reputation as a great guest blogger as well as a confident authority in your niche.
Don’t Forget Blog Commenting
Blog commenting is a great branding and authority building exercise you can do on any blog in your niche. I would suggest subscribing to the top blogs in your industry in Google Reader, and each time there is a new post, be sure to read it thoroughly and add a valuable comment. Remember this isn’t about link building – this is about building your brand’s presence online as an authority in your industry.
Get a Disqus account as well as it is a sort of social network of people that comment.
You can use the blog’s previous comments as a guide as to how you should format yours. Some blogs require you to only use your real name, while others are a little more lenient in using your name – your company. I would suggest linking your comments to your blog as people are more willing to click through to a brand’s blog than their main website.
Your Online Branding & Authority Building Strategy Using Blogs
What is your brand’s strategy when it comes to building your brand’s authority using blogs? Be sure to share what you find brings your brand the best results in the comments!
Create a Consistent Brand Image for Each Profile
Have you ever visited a company’s social profile, and you were not sure that it belonged to the company? One of the most important parts of branding is keeping a consistent image across all of your online properties so that no matter what path a person takes from one property to the next, they will always know it is your brand. For example, someone might:
Find your fan page through a friend’s activity stream and then follow it to your blog, then website
See a tweet from someone they are following, visit your Twitter profile, and then continue onto your website.
Start at your website, then go to check out your social profiles to see if your company is engaging with fans. Engaging is fuel and grows awareness, authority and respect. Comment, recommend. Just drive by liking and endorsing does no one any good and makes you look like a tire kicking couch potato.
Just like you wouldn’t want pages on your website to be different themes, you will want your social profiles to do the same. Markethive also leads the way in doing it right as well:
MARKETHIVE
Markethive probably does the best with branding between their website, Facebook, LinkedIn, Twitter and YouTube accounts as shown above. All five are branded with the honey comb logo, color theme and climbers ascending Mt. Everest in representation of the entrepreneurial social community of entrepreneurs helping each other achieve their agendas, so you can feel the consistency moving from one property to the next.
BMW
The above shows BMW’s branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles. Each online property uses the same color scheme and is currently focused on automotive technology. The logos are all consistent, and the auto focused in the pages is different perspectives, the coloring and themes are consistent as well
BOLTHOUSE
Bolthouse’s (organic farm fresh juices) branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles as shown above uses the same color scheme, logo, and focus on their primary product, carrots and selections of juices. Excellent example of branding and consistency!
Help People Find Your Profiles
I do a lot of competitive analysis in my line of work, and one of the most frustrating things I have to do is search for a brand’s social profiles. Don’t hide your social media presence – flaunt them! Be sure to:
Put Social Icons on Your Website – Let visitors to your website know that you are engaging with your audience on social media as well by adding social icons to your website design. The most common places to place them include the header / menu bar, sidebar, and footer. They don’t have to be large and in charge – BMW’s are none existent on their main page and Bolthouse are right up top left of center where they should be and get the job done..
Put Social Links in Your Communications – Do you send emails regularly? Add social links to your email signature. Do you send newsletters? Add social icons to them.
Make Your Profiles Search Friendly – If I Google your brand name + Twitter, I should get your Twitter handle in the search results. To make this happen, be sure that the name of your social profile (and the username if possible) matches your brand name. You might be tempted to keyword optimize your profiles instead of optimizing them for your brand name – this is something you need to resist. You can learn more about social media SEO on how to optimize for both effectively for search engines.
Another frustration is the direct sales industry.
Even though the size of this industry is huge by any comparison with a market measured in the trillions, even the top 100 fail miserable branding with social media. Do not be like them, rather show them a good example with your efforts. After several days of research I was able to find one such company that at least had the top 5 Social Medias registered with a similar array (not the same name) of usernames. The super majorities only have a token Facebook page, even less with Youtube and Twitter and nearly nonexistent with a Google+ and for that almost none of them are engaged.
BEACHBODY
Team Beach Body with a yearly market of 250 million, struggles with social media but has managed to set up the top 5 social medias, Facebook, Twitter, Youtube, Linkedin and Google+, albeit, the account usernames vary, and across the media branding is seriously lacking. It becomes painfully clear this industry needs Markethive or at least their distributors seriously do.
Get Engaged with Your Followers, Fans, and Subscribers
You probably know that it is important to maintain an active account by posting lots of updates, and that it is best to do something other than blasting advertisements non-stop about your brand. So the question is, what should you be doing to stay active in your social networks? Get engaged with your audience, of course. Here are the top networks to get socially engaged in for your brand.
Twitter Engagement
If you’re goal is to build a strong presence on Twitter and demonstrate your brand’s authority in your industry, you need get involved with your following. Some ways to do so include:
Monitoring Brand Mentions – If you use Twitter itself, just do a search for your brand and save the search for future reference. If you use a Twitter management tool like HootSuite, create a keyword search column that will constantly update you with brand mentions. Anytime someone says something about your brand, whether it is good or bad, you should be responding to it if at all possible. This may mean adding some extra team members to your social media GROUP as a response staff. But over time, if people see that you are always on top of any discussion of your brand, you will gain trust and receive lots of great word of mouth marketing. People will tell their followers what a great response they’ve received from you and likely recommend you based on their satisfaction level.
Monitoring Industry Conversation – One of the best parts of Twitter is that you can jump into any conversation, anytime. So if you are a company providing Inbound Marketing services and technologies like Markethive, you can monitor anyone who talks about Inbound Marketing, SEO, linking, Entrepreneurial interests, and other related topics and just answer simple questions that anyone asks about those topics demonstrating your expertise.
Curate the Best Content – Even if you are the best content creator in your industry, people often like to see a second opinion. Find out who other authorities are in your industry and share their opinion on industry topics with your following. You will gain more relevant followers simply for sharing the best news.
Facebook Fan Page Engagement
There are several different ways you can engage with your fans using your fan page that will keep your current fans active and bring new fans to your brand. These include:
Updating Your Fan Page on Facebook – It’s tempting to use HootSuite and other automated programs to update your fan page. But it’s becoming more and more obvious that if you want your updates to show up in fan’s news feeds that the updates must be organic, or originating from your fan page itself. So take the extra time to disable all of your autofeeds and start updating your fan page manually on Facebook. And when people start engaging with your posts or posting directly on your wall, be sure to respond to them. If they know they’re getting response, they’re more likely to return. No one likes a one-way broadcast.
Try Out Different Types of Updates – Don’t just post links or ask questions. Spice it up – add some video updates and photos. Different types of people like different types of content – be sure to try to cater to everyone by mixing your content up!
Thanks to the last major update to Facebook fan pages, you are able to use Facebook as your fan page. This means you can like pages as your fan page instead of your personal profile and then comment on them as your fan page. If you can find pages that are not direct competitors but whose audience will be interested in your brand, you will want to get active on them. For example, social media consultants should be living on Social Media Examiner’s fan page to connect with other individuals and businesses looking for social media help.
LinkedIn Engagement
If your brand isn’t on LinkedIn, you are missing out. LinkedIn allows you to add a company page where you can post your products, services, job openings, and even send status updates to your company followers including your latest blog posts. But some of the best branding and authority building activities for this network lie in the activity of the professional profiles including:
Participating in Groups – There are lots of great, active groups on LinkedIn in a wide variety of industries. Find the groups that have your potential client base within them and start getting active in discussions and posting useful content. Just be sure not to do anything that the group moderator would consider as spamming!
Answering Questions – The next best area to build a great professional reputation and strong authority in your industry is in LinkedIn Answers. There are questions asked every day in topics ranging from administration to technology. The people who answer the most questions are also featured on the answers’ home page as the week’s top experts!
Gaining Recommendations – Last, but not least, is recommendations. You can get recommendations on both the company pages and the professional profiles of your employees. Imagine if someone is browsing your company’s page and sees that the top employees have a ton of recommendations. It will show that you have a lot of experts in the industry which will make potential clients even more confident in your brand!
She talked about how she learned the power of just showing up, when she was a waitress. She became the go-to person when someone needed to have their shift filled.
VP – NJ Marketing at MarketHive | Entrepreneur | Marketing Automation | CRM | Leads Online | Social Media | Local SEO
I totally agree, 50% of the battle is showing up. The other 50% is making the right preparation to be really good at what you do. For online marketers, that means prepare the best material for your podcast, for your webinar, for your product launch or new service, so that you will hit a home run every single time.
When I started doing an online LinkedIn Workshop 2X every week, (for free), a few people told me, "No , no one is doing that, you might go broke doing that, you won't have the time, you might break your promise and not show up". I was told a hundred reasons why it might not work as planned.
Now I have hundreds of people that enjoy and look forward to these presentations, some attend live, and others request the link to the recording, which I send to them faithfully every week. Now people are thinking, if this guy delivers that much good information for free, how much more he will deliver if I become this guy's customer? I like creating such a positive impression, and I look forward to these weekly presentations. They are the highlight of my week. (And by the way, I have not missed a single workshop since I started).
Regardless of how long you have been on LinkedIn, or how well you think you know this social network, believe it or not, things are changing all the time. Stay on top of your game on LinkedIn, and connect with me to find out about these free workshops. You will be glad you did!
In many types of businesses a salesman is required to close sales. This is not only true for big ticket items like cars and airplanes, but a myriad of different types of businesses too numerous to be named.
Even for most of the items on your grocery store shelves, a salesman probably was involved to get the supermarket manager or chain, interested enough to provide shelf space for that particular product at some point in time. Even though new automation marketing may provide prospect data and up to the minute d detailed information on how your prospects interact on your website, this information alone will usually not close the sale.
This is quite obvious basic information, of course, but no company with a CRM system (Customer Relationship Management) software should be unclear that the CRM software is merely a tool to provide additional data for the salesperson, and to help find the prospects who are ready, willing, and able to buy at the current time.
Face to face visits, (when possible), phone calls, Skype calls, webinar events, presentations, etc. are where sales are made. Everything else is just background to the actual sale. Sometimes the amount of data can be a little distracting, but keeping all eyes on the prize should prevent this.
The relationship between the salesman and the customer is the most critical one a business has, and all the advertising in the world, cannot substitute for the personal relationship that exists there.
Sales and marketing managers also need to make sure that this fundamental level of contact with the customer is taken care of. Tracking calls, visits, and all of these one-to-one connections with prospects is just as critical as the detailed information you receive from a CRM, if not of greater importance. CRM systems, once costly propositions restricted to entrerprise-level companies are now highly affordable, even for the smallest business.
How do you increase your number of MarketHive subscribers, or "children" if you will?
I think LinkedIn is one of the best ways to accomplish this. It seems at though, I may have finally cracked the LinkedIn code to do this, well sort of. I have been studying every LinkedIn training course I could get my hands on in the last six months. Today, I got 12 new invitations to connect with me this morning in my inbox, and I have added 981 connections so far this month. This is a fairly rapid increase, that I believe few people are currently doing now, on LinkedIn.
In addition, all of those new connections have been invited to join MarketHive. (I am currently getting nearly a 1% response rate on invitations to MarketHive). I am actively trying to find a way to increase that percentage, but it is resulting in nearly one new MarketHive sign-up per day.
I don't know how many entrepreneurs realize that their first level connections are already in their sales funnel? Everyone looking to market on LinkedIn needs to think this way. Ok, it may not be exactly the same, but it is very close to it. Everything depends on what you do with those connections.
Some kind of automation is needed here for sure. The manual way of messaging in LinkedIn will take you nearly forever (well, not exactly. but it could easily take 3-4 hours perday) to send invites, messages, shares, posts, and all of the tasks you need to do on a regular basis. Even if you send messages to your 1st level connections and you have 1000, it will take several hours a day and 4 days to complete the task.
Btw, the LinkedIn limit for invitation requests per day is 40-50 maximum with a free account or a paid account, (Sales Navigator has a limite of 100 per day). There is a limit of 250 messages per day to your 1st level connections on all LinkedIn accounts. If you do that every day manually, it is a very time consuming process, for sure!
I am in the process of setting up a step-by-step training program on how to use LinkedIn to promote Markethive. I may also expand it to a complete LinkedIn training as well, depending on the level of interest. In any case, this is something anyone can do. It can be done, even with a free LinkedIn account. With additional low-cost automation software solutions, the process can be greatly accelerated.
Strange title, this one, I know. I remember a famous tweet by Elon Musk saying that getting to space is relatively easy. He explained that you need to achieve Mach 3 to be able to reach space and escape the earth's atmosphere. Then you would come back down to earth again.
In order to stay in orbit, however, you need to be going much, much faster. You need to be traveling at Mach 30 in order to propel yourself fast enough to stay in orbit around the earth.
Here is a link that provides some explanation about this phenomenon.
https://what-if.xkcd.com/58/
I thought, this is similar to many Internet Marketing hype headlines. You know, the ones that say "Newbie Internet marketer makes $20,117.30 in 60 days with no previous Internet experience!" Well, maybe this headline is all hype, but again, maybe this person did achieve this result in 60 days.
Ok, sounds good, but what happened after that? Did that person fall back to earth again, after achieving that success and never managed to make a dime again after that? No one wants that kind of "one-hit wonder" success, right?
The headline would be so much more impressive if it said, "Newbie Internet marketer achieves 6-figure sustainable income, within 60 days, and is still going strong after 3 years". The headlines never say anything like that do they? They are always about the push-button, easy way to success, right?
So don't bother to open that email with a fantastic rags to riches headline. Who cares about flash in the pan success? To be truly successful, any start-up must exceed their intial altitude and achieve a self-sustaining orbit. Isn't that the goal?
In his book Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises – Derek Lidow has studied this phenomenon, and currently teaches Entrepreneurial Leadership at Princeton University. He uncovers the gems of principles that can be applied universally across industries, cultures, and geographies. He separates those that are merely entrepreneurs from those that can be considered entrepreneurial leaders that are able to create self-sustaining businesses.
There are unique skills required to nurture a start-up, and there are additional skills needed to navigate any company beyond the initial phase into continued success. Derek Lidow's book is highly recommended. (Available on Amazon and elsewhere)
Best of success in all your entrepreneurial endeavors!
Profile Pages: “Online Branding and Building Authority”
I