Tag: marketing automation

What does the Future of Marketing Automation look like?

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According to one marketing automation expert David Raab, nearly 70 percent of marketers are not happy with their marketing automation software.  Clearly, there is much room for improvement in this industry, despite the enormous potential benefits that can be achieved.

One area of particular promise is "predictive intelligence".  Marketing automation software that embraces this type of model will provide better results for customers and those results will improve over time due to the machine learning aspect of this type of software model.

True AI or artificial intelligence really exists only in the world of science fiction, but we can already see how technology like Google's "rank brain" are being implemented at a very high level into their search algorithms.

This post is not intended as a treatise on the subject, but only to highlight the development that will inevitably take place in marketing automation to a more predictive and machine learning type model that incorporates elements of artificial intelligence.

So, what would this type of marketing automation software look like, how would it work, and what could it do for clients using the software?

As an example, it is a common marketing strategy to ask the client to start with an avatar of what their ideal customer looks like.  A software with AI elements would be able to examine a company's current database of customers, and analyze all demographic data as well as social media profiles of all current customers.  It would then perform a detailed and sophisticated search across various websites and social media, and recommend an exhaustive list of potential prospects.

This analysis would be based on similarities with current customers, and would also recommend the best way to connect with them which would most likely yield the best results.

This is a highly sophisticated method of marketing automation that does not currently exist. The ability of this type of software to target potential prospects with laser-like accuracy will likely turn the marketing automation market on its head.

The company that comes out with this kind of predictive analysis model may dominate the industry for years to come, and prove to be a highly sought after commodity, even at a fairly high price.  It is also equally likely that the downward price pressure of open sourcing may prove to significantly lower costs for the consumer.

It is clear that forward thinking companies such as Google are investing in the future by relying heavily on automation in a wide variety of markets.  Look at the investment Google has made in self-driving cars, for example.  Uber drivers may become  a thing of the past in the not too distant future.

Consider what Perry Marshall a well-known marketing expert had to say about automation in a recent email.

"2003-2009 was the age of PPC. 

2010-2016 has been the age of Social Media. 

2017 and beyond will be the age of Artificial Intelligence

Now mind you, this “Artificial Intelligence” is not self-aware. It’s not HAL 9000 reading your lips as you talk outside the spaceship like in 2001: A Space Odyssey. 

Not yet anyway.

But don’t underestimate this AI. 

I have clients who are taking AI to deep levels, re-inventing the future as we speak. You won’t fully see the results of what they’re doing for another year or two. 

But let’s just say that talking to machines like Alexa and Siri is only the tip of the iceberg.

The key to success in 2017-2020…especially in AdWords…is OWNING some of that Automation.

Automation is a rack-the-shotgun, 95/5, winners and losers phenomenon. "

Prophetic words of wisdom, no doubt, from the marketing and AdWords expert.

Watch for those technologies that claim this type of predictive AI model to emerge and lead the industry by wide margins in the years to come.

Take a look at these three leading-edge marketing automation technologies you can use today.

Markethive – (free) – dramatically increases your reach on the Internet by using cooperative blog syndication technology, and much more

Social Lead Generator – auto-join and auto-post to open and closed Facebook groups, dramatically expand your Twitter followers, and more.

Linked Group Messenger  – Increase your LinkedIn invitation rate and grow a very large group of 1st level connections on LinkedIn.  Especially helpful to avoid the LinkedIn "idk" limit.

 

Of course, I will keep you informed of these trends, and help you to stay on top of these significant technologies.

John Lombaerde – Goldfinch Digital Publishing LLC

 

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David

How to gain more MarketHive subscribers on a daily, weekly and monthly basis?

How do you increase your number of MarketHive subscribers, or "children" if you will?

I think LinkedIn is one of the best ways to accomplish this.  It seems at though, I may have finally cracked the LinkedIn code to do this, well sort of.  I have been studying every LinkedIn training course I could get my hands on in the last six months. Today, I got 12 new invitations to connect with me this morning in my inbox, and I have added 981 connections so far this month.  This is a fairly rapid increase, that I believe few people are currently doing now, on LinkedIn.  

In addition, all of those new connections have been invited to join MarketHive.  (I am currently getting nearly a 1% response rate on invitations to MarketHive). I am actively trying to find a way to increase that percentage, but it is resulting in nearly one new MarketHive sign-up per day.

I don't know how many entrepreneurs realize that their first level connections are already in their sales funnel?  Everyone looking to market on LinkedIn needs to think this way.  Ok, it may not be exactly the same, but it is very close to it.  Everything depends on what you do with those connections.  

Some kind of automation is needed here for sure.  The manual way of messaging in LinkedIn will take you nearly forever (well, not exactly. but it could easily take 3-4 hours perday) to send invites, messages, shares, posts, and all of the tasks you need to do on a regular basis.  Even if you send messages to your 1st level connections and you have 1000, it will take several hours a day and 4 days to complete the task. 

Btw, the LinkedIn limit for invitation requests per day is 40-50 maximum with a free account or a paid account, (Sales Navigator has a limite of 100 per day).  There is a limit of 250 messages per day to your 1st level connections on all LinkedIn accounts.  If you do that every day manually, it is a very time consuming process, for sure!

I am in the process of setting up a step-by-step training program on how to use LinkedIn to promote Markethive.  I may also expand it to a complete LinkedIn training as well, depending on the level of interest.  In any case, this is something anyone can do.  It can be done, even with a free LinkedIn account.  With additional low-cost automation software solutions, the process can be greatly accelerated.  

All for now.  Thanks for your interest.  

Best possible sucess in all your endeavors!

John Lombaerde

David