Why Alexa for SEO success

The Alexa Toolbar: Why You Need this Piece of "%#*&%@#".

Google Uses Alexa’s Information For Ranking and Indexing!

So you’re probably wondering why I have the Alexa Toolbar Installed on my browser and why I tell my fellow marketers, webmasters and SEO gurus to do the same.

It’s simple. The Alexa  toolbar monitors all my surfing and collects information about what domains I visit. They don’t know that it’s “me” – they collect it as anonymous user data and use it to rank web sites. Not only does Alexa use this information for determining where people surf on the web but so does google. Let me repeat that fact so it sinks in:

Google Uses Alexa’s Information For Ranking and Indexing!

Installing the Alexa toolbar and surfing your own site will absolutely help you get your sites indexed by Google more quickly. I just started this blog today, and the googlebot has already come by without any inbound links!

Because the Alexa toolbar is such a pile, no one ever keeps it installed. So just by updating and surfing your own site daily, (assuming NO ONE else does), you can get your Alexa ranking from 5,500,000 or “no data” to around 300,000 in under a month and to 100,000 in 3 months.

Alexa Rankings and Google PR are two of the main factors uninformed people look at when considering link exchanges. (Page Rank is completely useless BTW we have a white hat PR 4 site that gets 20 visitors a day and unranked sites that get several thousand per day).

If you remember the Nielsen Company, famous for the Nielsen Ratings, you understand that what is put on television was once determined by what a minute fraction of TV viewers watched: The people with a Nielsen box on their TV Set – The Nielsen Families. Having the Alexa toolbar installed on your browser is like being a Nielsen Family for the web. Your surfing habits will determine what is most “popular” and what sites should be ranked higher in the SERPs.

That was reason enough for me to install the Alexa Tool Bar. Download it for yourself, and watch your Alexa Rankings Skyrocket over the next several weeks. We know Google looks at the Information, which means that Yahoo and MSN are probably looking at it too.

Alexa’s Toolbar is a Great POWERFUL SEO tool.

Just a reminder to make sure you have the Alexa tool bar plugin installed. It is an important tool among others. But I consider the Alexa tool the most important plug in for Internet Marketers.

Install Alexa Tool Bar

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David

Win Mindshare to Influence Your Market

Win Mindshare to Influence Your Market

 

Years ago Peter Drucker, the father of business consulting, made a very profound observation:

“Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

Yet the marketing function is broad, challenging, and often misunderstood, especially at the small to mid-market level. The Fortune 500 and savvy mid-market consumer products companies approach the marketing function from a fundamentally different angle from that of most small to mid-market companies:

They start with market research and devise a focused, comprehensive strategy to penetrate their market, build their brand, and win mindshare before they enter a market.

The typical small to mid-market company is focused on sales, a tactical function of the marketing process, and gives little thought to researching the market, building a brand, and winning mindshare. When you consider the mindset of the typical small to mid-market CEO, this makes sense; most were very-skilled and well-trained engineers, salespeople, or finance people prior to starting their own company or taking over the top role.

Winning Mindshare Starts with Positioning Strategy

If you believe in Drucker’s observation, then the most important part of marketing strategy, the positioning and branding strategy, should be owned by the CEO of a small to mid-market company. It’s simply too important to delegate to a consultant or tactical marketer.

Positioning and branding can be complicated, so to get started, think about the one thing you’d like your product/service/company to be known for – the mindshare that you’d like to own.

To win mindshare and influence your market, follow these steps at the highest level:

  1. Determine the mindshare you want to win.
  2. Create a brand strategy that embodies the mindshare you seek to own.
  3. Use a systematic approach for all your marketing and sales activities.

Tools for Creating Your Strategy

This short article isn’t meant to trivialize these tasks; all three can be very challenging for a mid-market company. It’s simply meant to give CEOs and marketers in small to mid-market companies some direction when it comes to long term growth strategy.

If you’re a CEO of a small to mid-market company, our new eBook written with our ShortTrack CEO partners goes into greater depth on how to influence your market (it’s concept 3 in the book). Download it here. Currently it’s complimentary.

David

10 Free Keyword Tools to use in 2016

Did you know that you no longer need to allocate a large budget for keyword research, that there are a wide range of free keyword tools out there for you to choose from? Read on to learn more about the 11 free keyword tools you should be using.

1. Google Webmasters Tool When you need to boost SEO, why not go straight to the source? With Google's webmasters tool, you can see what keywords your website is ranking for and learn more about potential keywords that you have yet to target.

2. Bing Webmasters Tool Bing's webmaster tool provides information about keywords that are related to their search engine. This tool shows users all of the keywords that are related to their seed keyword, as well as the search volume data.

3. SeoChat's Keyword Suggestion Tool This tool allows users to generate keywords from Amazon, YouTube, Bing and Google. The alphabet is used to modify the original keyword and generate a plethora of suggestions.  

4. Soovle Soovle is more limited than some of the other choices, but remains effective, providing up to ten suggestions for each seed keyword.

5. Ubersuggest This tool appeals to the more simplistic user, generating keywords from Google. It has been around for several years and is already quite popular. Ubersuggest can generate a whopping 300 to 400 suggestions for each keyword and the resulting keyword can also be expanded for further information.

6. Hypersuggest Much like Ubersuggest, Hypersuggest offers keywords from Google, in addition to suggestions from YouTube, as well. Since Hypersuggest users can add modifiers, it is able to produce keywords at a greater rate than Ubersuggest.

7. Google Keyword Planner One of the premier keyword research tools, Google Keyword Planner provides search volume data and keyword ideas by using a seed keyword. Users are also able to add their own keywords that have been generated in other places and receive CPC data/search volume information.

8. SeoStack Chrome extension This tool is totally free and generates hundreds of keyword suggestions from Google and YouTube. Alphabets and numbers are tacked onto the original keyword and the tool also supports the use of multiple seed keywords.

9. Google Trends Google Trends is the premier tool to find out more about the current trends and determine the popularity of certain keywords. When you want to know about certain keywords that your competition hasn't discovered yet, Google Trends can help.

10. AnswerThePublic This is a simple tool that generates keywords from Google's autocomplete function. Much like the SeoStack extension from chrome, alphabets and numbers are added to the seed keyword to generate hundreds of suggestions.    

 
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David