Mobile marketing is used by companies to advertise across mobile devices such as cell phones and portable media players. Methods of mobile marketing that companies use can be something simple like a visual ad or something a bit more complex such as a QR codes. (QR stands for Quick Response).To decide which mobile marketing method is best for your company, use the following tips.
Compared with online campaigns that include social networking sites, homepages, and email lists, many companies neglect to actively promote and develop their mobile marketing platforms.
The mobile marketing aspect should be given equal emphasis and weight as other approaches. After all, users carry their phones within arm's reach during practically all waking hours. Computers? Not so much.
To make sure every customer can get the most out of your ads, test them on a variety of devices. What looks good on one kind of phone might not look good on a different kind of device. Ask friends and your co-workers to test out your ads for you so that you can confirm they look great on every device.
Try using QR codes in your mobile marketing. QR stands for 'quick response', and the codes themselves are similar to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your targeted audience. Link the code to a special offer, discount or giveaway message to create real buzz for your brand!
The old rules of telephone marketing also apply to mobile marketing. A telephone call from a sales person during dinner time is one of the quickest ways to lose a sale and a customer. Time your marketing messages for mid-morning to early-afternoon. Do not send messages in the middle of the night or at dinner time.
Make your website easily navigable on your mobile devices. While you may know your site works for larger computers and tablets, you need to be sure it will work for mobile phones as well. Test it using your own mobile device to see how it handles, and make any necessary changes.
Be very aware of the market conditions around you when mobile marketing. If anything changes that you're not absolutely prepared for, you can easily be left behind and lose a lot of business. The internet is constantly changing. Always stay prepared for change.
If you have multiple people working in your business on mobile marketing, it is important for each person to understand the plans and goals behind your company, so that everyone is working on the same page. Your team should be knowledgeable enough not to put your business in a bind, should a customer ask a question.
Ida Mae Boyd
MarketHive Alpha Founder
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